The Five Most Common Mistakes in Product Development
BrainMates
OCTOBER 30, 2022
New products fail all the time. On average, about 40% of the products launched by organisations fail to meet their intended objectives. Some quotes put this higher – even up to 95% – but 40% is what empirical evidence indicates (see Castellion & Markham 2013 ). 5 - Ineffective Product Marketing.
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