How To Build Your Audience Well Before Launching Your Product

Sachin Rekhi

Most entrepreneurs assume that the marketing and audience building phase of their startup begins post product launch. It launched its now famous Signal vs. Noise blog in 2001 to share their ideas about design, business, and the web.

Why do 40% of product launches fail?

BrainMates

It’s heart-breaking that, after all the effort that goes into developing and launching a new Product, from so many different people, 40% of product launches fail. Markham’s landmark study showed [1] and this is what we learned about at the latest Product Talks in Sydney.

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Product Management needs to tackle objections before they are raised at steering group meetings.

All About Product Management

As a product manager I need to tackle objections before they arise at the product steering group meeting so that key decisions are made in a timely fashion. The smart product manager will have individually briefed the members of the product council prior to his/her presentation to learn of any issues and resolve them, so he's not caught by surprise." Product design is the responsibility of the product team (Visual Designer, UX Designer, Tech Lead and Product Manager).

Building a challenger bank the Monzo way – Ole Mahrt (ProductTank London)

Mind the Product

In 2013, the Bank of England scaled back the rules and regulations involved in starting a bank. In this talk by Ole Mahrt , Product Manager at Monzo, discusses how this approach can enable a powerful, intelligent banking experience. One of my favourite Product Tank talk phrases so far.)

Through Google Glass, darkly

Obo

1] But that’s the goal of Google X’s projects, including its 2013 flop, Google Glass. How did Google, a company known to be quantitative and data-driven, invest so much into a product that failed? They probably didn’t have an adequate product planning system in place.

First to Market Story: Facebook Home alone?

Obo

You might not remember this one because Facebook has had bigger headlines recently, but back in April of 2013 Facebook announced Facebook Home, a version of Facebook as your phone’s home screen. Despite the time, money, and resources that went into it, the product flopped.

6 Reasons to Get Excited About Gainsight and the Next Decade of Customer Success

Gainsight

It’s amazing to see usage stats and metrics, along with information about the in-product experience and engagement in the same portal. What a way to expedite our product roadmap, ensuring our priorities are in line with our customers and meeting their demands.