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6 Ways Your Business can Benefit from Negative Reviews

Alchemer Mobile

Even big brands have had their fair share of angry outpour from disgruntled customers and survived. In fact, most brands hear feedback from less than one percent of their customer base. In 2014, General Motors faced a huge crisis after faulty ignition switches caused 124 deaths. Is your business doomed? Certainly not!

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14 Real-Life Product Adoption Examples for Every Stage of The Customer Journey

Userpilot

Becoming aware of the product's existence through branding and marketing campaigns. Here are real-life product adoption examples from successful companies for each stage: Using social media ads to expand brand awareness, like Slack. Becoming aware of the product's existence through branding and marketing. Evaluation.

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Customer Retention Analytics – The Ultimate Guide

Userpilot

A 2014 McKinsey report revealed a 126% profit improvement for companies that make extensive use of customer data analytics compared with competitors that don’t. Highlight your company’s brand and emphasize user support accessibility. Make an impression – leave the user with a positive memory of the interaction.

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Trapped in Product Death Cycle?

The Product Cafe

In 2014, David J Bland introduced this eye-opening concept in a tweet. Many large companies do anonymous branding to receive unbiased and value-based feedback. Our marketing strategies, positioning, and pricing all play a pivotal role in how our product is perceived and experienced. 🚧 Are you validating your MVP?

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Concept Testing Examples and Methods for SaaS

Userpilot

In this article, we’ll go over some concept testing examples from some of the best B2B and B2C brands to help you get started with your strategy. How brands use concept testing: Todoist conducted 30-minute interviews with users to validate a new feature. Book a demo and get started! What is concept testing?

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24 Essential Types of Charts for Data Visualization: Examples & Use Cases

Userpilot

A scatter plot shows the correlation between numeric variables – whether that correlation is linear or non-linear, strong or weak, positive or negative. You can easily see that sales peaked in April 2015 and were lowest in November 2014. They make it easy to see positive spikes and negative downturns. A simple line graph.

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How Mobile Market Industry Leader Adjust Became a Japanese Success Story

freshtrax

Q: Adjust expanded to Japan in 2014. However, our customer base has expanded from mobile-first companies to more traditional, national brands as mobile becomes essential to every company’s marketing strategy. Conducting regular educational seminars, demos and pitches is also extremely important, helping to remove barriers to adoption.