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8 B2B SaaS Marketing Tactics to Try in 2021 [Ft. Hubspot, Neil Patel, Kontentino & More!]

Userpilot

Before we dive into some of our favorite channels out there in 2021, you should first take a look at choosing between inbound or outbound. SaaS Inbound Marketing. Inbound marketing means creating valuable content for your target audience to help them find you themselves. Social Media. Ebooks, whitepapers, etc. Paid digital ads.

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How to Sell Software to the Masses: Use Sales

Business of Software Conference

And while advances in technology like ChatGPT and other artificial intelligence tools can now mimic humanity and sound more like humans and less robotic, they’re still imperfect tools. does not regularly invest time in cold calling; all of their business comes from inbound sales. This is no longer special; it’s the default.

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STICKY POST: All Talks From Business of Software Conferences in One Place

Business of Software Conference

Azeem Azhar: Should We Be Worried About AI and Machine Learning? Talks from BoS USA 2015. Talks from BoS EU 2015. Des Traynor: Lessons Learned in Growing a Product Business. Rand Fishkin: Helping Customers Find You Online – The Ever Changing World of Inbound Marketing. Bill Janeway: Productive Bubbles.