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The Podcast Ecosystem in 2019 – a16z’s 68 page analysis (Guest essay by Li Jin)

Andrew Chen

New devices made it easier to listen: Alexa launched in 2015, Google Home and AirPods in 2016. NPR sells ads on its podcasts and has teams of designers, planners, and strategists, but is technically a non-profit media organization. Based on our conversations, lag in monetization isn’t due to lack of efficacy of ads.

article thumbnail

The Podcast Ecosystem in 2019 – a16z’s 68 page analysis

Andrew Chen

New devices made it easier to listen: Alexa launched in 2015, Google Home and AirPods in 2016. NPR sells ads on its podcasts and has teams of designers, planners, and strategists, but is technically a non-profit media organization. Based on our conversations, lag in monetization isn’t due to lack of efficacy of ads.