How I treat creative copy like a product—using data
Mixpanel
JANUARY 12, 2023
For example, if you’re a company like doola , it’s important to know if your audience is searching for “start a US bank account” or “form an LLC” as you build your initial inbound funnels. Merge research-backed copy with company strategy. If you’re an early-stage startup, clarity is key. Plaid’s homepage March 15, 2015.
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