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How I treat creative copy like a product—using data

Mixpanel

It can be incredibly insightful for early-stage companies to establish their positioning and product-market fit. For example, if you’re a company like doola , it’s important to know if your audience is searching for “start a US bank account” or “form an LLC” as you build your initial inbound funnels. Plaid’s homepage February 11, 2017.

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Turning Software Into Money | Paul Kenny, OceanLearning | BoS USA 2017

Business of Software Conference

In this talk from BoS USA 2017, Paul talked about the important things to get right to set your company up well to turn your software into money. Upcoming Events. Want us to let you know about new talk videos, speaker AMAs, Business of Software Conference and other event updates? Upcoming Events. Upcoming Events.

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Intercom turns 10: Highlights from our first decade

Intercom, Inc.

To make that connection in the real world, we began hosting a series of events in 2015, effectively a live version of the Inside Intercom blog. In 2016 and 2017, we took these talks on the road with the incredibly ambitious Inside Intercom World Tours , filling venues in more than a dozen cities with a stunning audiovisual experience.

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The Ultimate Guide to SaaS Customer Success in 2022

Userpilot

Trends in customer health score data can tell you if your business changes are having a positive impact. SaaS companies can measure their customer engagement score by identifying core product events and assigning a weighted score to each. Finally, add up all the event values per customer to get your final customer engagement score.

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Finding & Nurturing Top Talent | Elpie Bannister & Alex Yang | BoS Europe 2019

Business of Software Conference

There’s inbound hiring and there’s outbound hiring. Inbound hiring is when the candidate comes to you. So, if you put up a job post on LinkedIn then that’s a form of inbound hiring as these candidates need to proactively apply to be considered for the job. Outbound hiring is the opposite.

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Inside the 6 Hypotheses that Doubled Patreon’s Activation Success

Brian Balfour

Patreon projects that its payout to Creators will be $150 million for 2017. If they ran each change as a different and separate variant, and none resulted in positive gains, it wouldn't disprove anything in their minds, and would instead just be a waste of an experiment. The company is growing, too.

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What Pixar Knows about Motivating Stakeholders (and What it Means for Your Product Roadmap)

Revulytics

A few members of our Marketing team recently attended HubSpot’s Inbound 2017 conference in Boston, one of the year’s largest events for marketing professionals.

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