Remove 2017 Remove Feedback Loop Remove Market Research Remove User Testing
article thumbnail

How do market researchers add experimentation to drive better business outcomes?

DISQO

Look no further than Amazon – in a 2017 letter to shareholders , CEO Jeff Bezos, credited a decision-making model for the company’s ability to deliver value to the market faster: “Most decisions should probably be made with somewhere around 70% of the information you wish you had. “It Make small bets, via experimentation.

article thumbnail

How do market researchers add experimentation to drive better business outcomes?

DISQO

Look no further than Amazon – in a 2017 letter to shareholders , CEO Jeff Bezos, credited a decision-making model for the company’s ability to deliver value to the market faster: “Most decisions should probably be made with somewhere around 70% of the information you wish you had. “It Make small bets, via experimentation.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Experimentation over Internal Politics: The Product Managers’ Wish List for 2019

DISQO

Alpha, the rapid consumer feedback platform, today announced the findings from its annual Product Management Insights Report , highlighting the powerful role product managers can play in driving digital innovation — if they are supported and freed up to experiment.

article thumbnail

Experimentation over Internal Politics: The Product Managers’ Wish List for 2019

DISQO

Alpha, the rapid consumer feedback platform, today announced the findings from its annual Product Management Insights Report , highlighting the powerful role product managers can play in driving digital innovation — if they are supported and freed up to experiment.

article thumbnail

What are the best product management conferences and events?

DISQO

<code/media> – on February 13-14th, 2017 in CA, Recode senior editor Peter Kafka, in conjunction with Kara Swisher, host this exclusive conference which features candid, unscripted onstage interviews with the best-known names in the business. customer development, product design) and Scale (e.g., The Market Research Event.

Events 40
article thumbnail

What are the best product management conferences and events?

DISQO

<code/media> – on February 13-14th, 2017 in CA, Recode senior editor Peter Kafka, in conjunction with Kara Swisher, host this exclusive conference which features candid, unscripted onstage interviews with the best-known names in the business. customer development, product design) and Scale (e.g., The Market Research Event.

Events 40
article thumbnail

How do decision makers think and experiment iteratively?

DISQO

Historically, managers would commission large-scale research upfront, before investing in an initiative or project. In mid 2017, a multinational bank used Alpha to test facial recognition for mobile app logins. In mid 2017, a multinational bank used Alpha to test facial recognition for mobile app logins.