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How do market researchers add experimentation to drive better business outcomes?

DISQO

Incumbents across every industry have been put on notice: technology upstarts are taking over the Fortune 500 list at an accelerating pace. Whereas many organizations have deep and meaningful expertise doing large-scale market research, their findings are hitting critical limitations. No one wants to be the next Blockbuster.

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How do market researchers add experimentation to drive better business outcomes?

DISQO

Incumbents across every industry have been put on notice: technology upstarts are taking over the Fortune 500 list at an accelerating pace. Whereas many organizations have deep and meaningful expertise doing large-scale market research, their findings are hitting critical limitations. No one wants to be the next Blockbuster.

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How do market researchers add experimentation to drive better business outcomes?

DISQO

Incumbents across every industry have been put on notice: technology upstarts are taking over the Fortune 500 list at an accelerating pace. Whereas many organizations have deep and meaningful expertise doing large-scale market research, their findings are hitting critical limitations. No one wants to be the next Blockbuster.

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Product Manager vs. Product Owner

Melissa Perri

Let’s look at where these terms and disciplines originated from and how some common frameworks explain them. I was tasked with gathering the requirements from sales, coming up with a solution, designing it, and then shipping the specification document to development to be built. It can and should exist with any framework or process.

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How to Develop, Articulate, and Sell Product Strategy

The Product Guy

This sort of hand-waving has been most prevalent in software companies, where the supposed price of strategy missteps is seen as low. Vikas was able to provide me with a framework for developing product strategy, which ultimately revolves around answering the fundamental question of “how do we win?” Where do we play? How do we win?

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Continuous App Development : The Importance of Both Pre-Planning & Post-Launch

Amplitude

In 2014, data predicted that less than 0.01% of mobile apps would be considered a financial success by 2018. We don’t know how true this prediction ended up, but the data remains a stark reminder that building a successful mobile app requires a combination of expertise, dedication and innovation. Why is Pre-Planning Important?

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The Collision of Product Management and Product Ownership

The Product Coalition

The agile manifesto turned eighteen this year, the Scrum framework is even older?—?have Scrum and the agile manifesto were created in a time where we used to still package and ship software physically. a framework which promotes rapid feedback cycles and adaptation, they created what we know today as Scrum.