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How I treat creative copy like a product—using data

Mixpanel

We’ve run dozens of customer interviews, analyzed our competitors, tracked our customer lifecycle, and aligned with the company vision: now we’re finally ready to write copy. Plaid’s homepage February 11, 2017. If you think I’m being extreme, just wait until you read the rest of this post. Plaid’s homepage March 15, 2015.

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Dialpad’s Dan O’Connell on how an all-in-one support approach can drive revenue

Intercom, Inc.

Early in 2017, Dan joined the speech analytics startup TalkIQ, which would later be acquired by Dialpad, as their CEO. It made a lot of sense in terms of the vision and strategy. Just don’t get too blown out into the vision of science fiction and all that. Voice is this last offline dataset,” he tells us.

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Intercom turns 10: Highlights from our first decade

Intercom, Inc.

Nothing captures the early ambition and vision of the co-founders as succinctly as their first pitch deck from late 2011, a snappy eight slides that outlined the scale of the opportunity to forge new ways of connecting with customers. Eoghan describes the original vision behind Intercom. Changing the support conversation. .

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Building Resolution Bot: How to apply machine learning in product development

Intercom, Inc.

Support teams get a lot of repeated inbound questions, which get tedious to answer. Resolution Bot took us just under a year to build, from first prototype in November 2017 to launch. We took an off-the-shelf Python search engine and built another test bot that could answer our own inbound support queries.

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Reflecting on the Intercom journey – Karen Peacock and Des Traynor in conversation

Intercom, Inc.

And, yes, that means we have to be good for targeting, marketing, messages, and yes, it means we need to be really good at structuring thousands of inbound conversations and doing ticketing workflows and triage and all that sort of stuff. It’s unusual to have folks who have a strong vision who are also open-minded.