How I treat creative copy like a product—using data
Mixpanel
JANUARY 12, 2023
We’ve run dozens of customer interviews, analyzed our competitors, tracked our customer lifecycle, and aligned with the company vision: now we’re finally ready to write copy. Plaid’s homepage February 11, 2017. If you think I’m being extreme, just wait until you read the rest of this post. Plaid’s homepage March 15, 2015.
Let's personalize your content