2017 Branding Inbound Vision 
Mixpanel
JANUARY 12, 2023
We’ve run dozens of customer interviews, analyzed our competitors, tracked our customer lifecycle, and aligned with the company vision: now we’re finally ready to write copy. It’s a scientific study in human psychology and empathy, the science of knowing what words will help people understand and connect with your brand and product.
Intercom, Inc.
AUGUST 12, 2021
Early in 2017, Dan joined the speech analytics startup TalkIQ, which would later be acquired by Dialpad, as their CEO. It made a lot of sense in terms of the vision and strategy. Messaging has become a really quick, easy way to engage with brands. Voice is this last offline dataset,” he tells us. We use it, we love it.
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Intercom, Inc.
AUGUST 25, 2021
Nothing captures the early ambition and vision of the co-founders as succinctly as their first pitch deck from late 2011, a snappy eight slides that outlined the scale of the opportunity to forge new ways of connecting with customers. Eoghan describes the original vision behind Intercom. Bringing our brand on the road.
Intercom, Inc.
OCTOBER 13, 2020
Support teams get a lot of repeated inbound questions, which get tedious to answer. Automating the resolution of those questions helps companies to scale their support – operating online might mean you can sell to anyone in the world, but you better be able to support all those people if you want to retain your brand.
Intercom, Inc.
OCTOBER 29, 2020
And, yes, that means we have to be good for targeting, marketing, messages, and yes, it means we need to be really good at structuring thousands of inbound conversations and doing ticketing workflows and triage and all that sort of stuff. It’s unusual to have folks who have a strong vision who are also open-minded.
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