Why 36% is the magic number: Finding the right amount of text in mobile apps
Intercom, Inc.
JANUARY 21, 2020
People downloaded a record 204 billion of them from the Google and Apple app stores in 2019. Text introduces us to each app, starting with its name, and text guides us to how apps work and what value they provide, from instructions and inputs to settings and disclaimers. Mobile apps dominate our digital experiences.
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