Stop Selling Your Product, Start Selling Your Point of View | April Dunford | BoS USA Online 2020
Business of Software Conference
NOVEMBER 30, 2020
What’s their ideal customer, their ideal customer is someone who’s a little bit more sophisticated on the sales training bit, right. And you’ve got a head of sales enablement. Positioning for Growth – BoS USA 2019. So the whole thing gets better over time. That’s the value they deliver.
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