The Product Coalition

FEBRUARY 6, 2020

What profit do marketing investments bring Source: Marketing Budgets 2019–2020 (by Growth Marketing Stage) This report will help you plan your budget and select the most profitable channels depending on the industry and size of your company. Content marketing yields great results Source: B2B content marketing?—?2020

Data Visualization 78

Data Visualization Research Software Reporting Tools Analytic Tools 78

Intercom, Inc.

NOVEMBER 18, 2020

To understand the way support leaders are thinking about automation, we worked with an independent market research firm to survey a random sample of 404 customer support leaders across both B2B and B2C industries in several sectors, including retail, healthcare, and technology. A note about methodology.

User Testing 223

User Testing Customer Experience Research Software Product Research 223

Intercom, Inc.

NOVEMBER 18, 2019

We worked with an independent market research firm to survey a random sample of 500 consumers and 500 business leaders. B2C companies were twice as likely as B2B companies to be satisfied with their chatbot investments, perhaps due to the fact that B2C queries are generally more repetitive and less complex than B2B ones.

User Testing 42

User Testing Banking Product Research B2C 42

The Product HQ

JUNE 10, 2024

So B2B product managers must expose themselves to the outside world and conduct market research and evaluations for new products. User Base When a B2B product manager conceptualizes a new product, they need to ask questions according to user base or market size.

B2B 52

B2B Product Research User Testing Data Visualization 52

Innovatemap

MARCH 18, 2021

Mike : When 2020 events happened it was an accelerator for how companies thought about digital. People were more open to a remote delivery of services and it expanded the market that we could serve. Our go-to-market strategy shifted to a more national level. Why location and not remote?

B2C 52

B2C B2B Market Research Strategy 52

Mixpanel

JUNE 23, 2020

It’s questions that help researchers understand the true nature of their problem—and whether or not their design presents a solution. And it’s the answers to those questions that allow businesses to build the kind of engaging experiences that people have come to expect in 2020.

B2B 52

B2B User Testing Research Software Product Research 52

Mixpanel

JUNE 23, 2020

It’s questions that help researchers understand the true nature of their problem—and whether or not their design presents a solution. And it’s the answers to those questions that allow businesses to build the kind of engaging experiences that people have come to expect in 2020.

B2B 52

B2B User Testing Research Software Product Research 52