2020 CTO Leadership Positioning 
Business of Software Conference
MARCH 11, 2021
April is an expert marketing practitioner turned executive consultant and author who helps technology companies make complicated products easy for customers to understand and love. She is a globally recognized expert in Positioning and Market strategy. But it doesn’t have to be this way. Video and Slides below. Upcoming Events.
The Basics of Product Management
JUNE 14, 2020
Not every company has the position of a Chief Product Officer (CPO). In some companies, product management roles up to the CTO (Chief Technology Officer). In some other companies, product management (along with project management), roles up to the CIO (Chief Information Officer).
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Business of Software Conference
NOVEMBER 30, 2020
April Dunford BoS USA Online 2020 from Business of Software Conference. Fresh talks on entrepreneurship, product, marketing, leadership, hiring, and more dropping each week. This is a talk about positioning, but a little bit more about how you communicate your positioning or share your positioning. Upcoming Events.
Modus Create
FEBRUARY 24, 2020
And InVision’s The New Design Frontier report on design maturity found that organizations with high-performing, mature design teams “are more likely to see cost savings, revenue gains, productivity gains, speed to market, and brand and market position improvements through their design efforts.” indicates the struggle is real.
Business of Software Conference
FEBRUARY 16, 2021
And so, we went like, pretty deep with those 10 or 12, right, like you share every bit of information you’ve ever had about your company and things like this and then ended up getting his two term sheets in q1 of 2020. April Dunford Positioning BoS USA. What’s the best thing that’s come out of 2020 for you?
Userpilot
MARCH 7, 2024
of leadership roles. Sometimes – a lot less: While in 2023 women in CEO roles earned “only” $14,000 less than men on average, in 2020 the gap was over $45,000 (nearly a third -31% – less!). I wanted to learn more about what challenges are deterring women from entering leadership career paths in tech. Again…Why?
Business of Software Conference
MARCH 24, 2021
The launch of Hey, Basecamp’s new email service, has become one of the most talked about product launches of 2020- not least because of the very public fight with the Apple store. Fresh talks on entrepreneurship, product, marketing, leadership, hiring, and more dropping each week. And maybe that’s not always the case.
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