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Stop Selling Your Product, Start Selling Your Point of View | April Dunford | BoS USA Online 2020

Business of Software Conference

April Dunford BoS USA Online 2020 from Business of Software Conference. Fresh talks on entrepreneurship, product, marketing, leadership, hiring, and more dropping each week. And the only way to be a winner is to come on this journey with me, man I got this thing, and the entire market is gonna blow up. Upcoming Events.

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The Unintentional Career of John Cutler

Mind the Product

Every relationship where you help people initially has a power differential. Let’s think of products as a differentiated delivery mechanism of some value exchange. Now I’m in a looser team across marketing, but I think about what I’m doing as a product.”. Who has the power?

CTO Coach 126
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Growth, Funding, Pivotal Moments and the Evolution of Adzerk to Kevel

Business of Software Conference

And we also learned that kind of the market we’re in wasn’t the best. And so, it’s like a six-month lag between when we make that first conversation, maybe you’re spending money on marketing, or whatever, and then six months until we get a check in the bank. And just a slow, gradual growth. SEEDSTRAPPED.