The Product HQ

JUNE 10, 2024

As a result, the competitor of the company that B2B product managers work for has the edge in winning customers. So B2B product managers must expose themselves to the outside world and conduct market research and evaluations for new products. This is why it’s essential to improve their strategic thinking.

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52

Userpilot

MARCH 8, 2022

How to create a scalable product organization. How product strategy uses a company's vision to fuel profitability. An iterative product framework for identifying and pursuing the right opportunities to create value. Melissa broke silence over the excessive focus on delivery in product teams.

Technical Advisors 116

Technical Advisors Product Research Analytic Tools User Testing 116

Userpilot

AUGUST 26, 2021

One of the factors that drive the success of SaaS product management is how aligned the product team is with the customer success team. Data-driven growth is an important element of SaaS product management because it can inform your product strategy and also provides you with evidence to back up your decisions.

Feedback Software 98

Feedback Software Analytic Tools Research Software User Testing 98

BrainMates

DECEMBER 12, 2019

They included the Australian Red Cross , World Vision Australia , Northcott , RSL NSW as well as the founders of new social impact startups – Humanitix and Communiteer. As a group we attempted to define what effective mission-driven Product Management is. How do organisations benefit from having a mission-driven Product strategy?

Product Management 52

Product Management Product Manager Reporting Tools Weak Development Team 52

The Product Coalition

DECEMBER 8, 2020

Process-wise, the Product Owner is accountable for effectively managing the Product Backlog, thus “owning” the product on behalf of the organization. The Product Owner is capable of thinking in systems to deal with complexity and uncertainty. A product could be a service, a physical product, or something more abstract.”

Product Research 88

Product Research User Testing Customer Experience Technical Review 88

DISQO

FEBRUARY 24, 2020

Today, we published the findings from our 2020 Product Management Insights Report , which highlighted the growing influence the product management discipline has over the toughest challenges facing organizations today, such as digital and strategic transformation.

Data Visualization 101

Data Visualization Reporting Tools Customer Feedback Artificial Inteligence 101

The Product Coalition

MARCH 24, 2021

This company has already won some early adopters that try the solution but now wants to cross the chasm to enter the mainstream market. Therefore, the product management team collected several ‘Target Customer Scenarios’ by interviewing internal employees and some available market research. Two Waves Book, 2020. (4)

User Testing 128

User Testing Research Software User Friction Customer Experience 128