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5 Reasons Why Product Managers Need to Understand Content Management Technology

The Product Coalition

2020 is only halfway done, but it already was a big year for Product Management. We all learned that Product Management is not just about managing products really. One of the most powerful things Product Managers rely on for growth in 2020,?—?when is the Digital Content and its influence over the customers.

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G2’s CMO Amanda Malko on the latest trends in software buying

Intercom, Inc.

Software buying is undergoing a transformation, as is the case with many industries in the post-pandemic market. The process of purchasing software is increasingly complex – the choices for products and services are endless, and customers have a harder time parsing which companies to trust and which product will better cater to their needs.

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TEI 283: 2020 Summit Lessons Learned – with Chad McAllister

Product Innovation Educators

Lessons Learned from launching The Everyday Innovator Virtual Summit. After hosting the 2020 virtual summit for product managers and product VPs, I’ve been asked many times for my lessons learned: what made it great, what would I do differently, what advice I have, what I learned about launching a product, etc.

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Learn from Square: How to Launch your Product in Japan during the Pandemic

freshtrax

Last year, Square successfully launched 2 e-commerce products in Japan: Square Online Checkout: Allows a business to create a payment link to a product/service in a text message or QR code without building an eCommerce website. . to ensure a successful product-market fit. Launched with a Virtual Press Conference.

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How to Create a Loyalty Program for Your App

Alchemer Mobile

Use a real-time feedback tool such as Apptentive to quickly identify bugs, receive validation on core features, and inform your product roadmap. We highly recommend reading through our 2020 Mobile App Benchmark Report to see data from 5,000+ active users across 800+ mobile apps. Watch the Webinar: Your Product Launched.

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Steps and Checklists For Launching a Product: Product Marketing Managers Guide

Userpilot

Knowing how to launch a product successfully is no easy feat – it takes careful planning, execution, and coordination. But when done right, a product launch can significantly succeed your business. So, how do you go about launching a product successfully? Source: 2020 State of Product Marketing report.

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Why Gender Diversity Leads to Better Products

ProductPlan

In the 2021 State of Product Management Report , our annual collection of data designed to bring to life the trends driving product management, we found gender diversity, or lack thereof, a prime opportunity for product management teams to create more intentional inclusivity. . of men’s earnings in 2020.