Userpilot

OCTOBER 18, 2021

To answer this question (and take action), you basically need three things: Metrics – so you know how fast is your SaaS growing and what do you need to do to improve the growth rate. You can measure growth by using various metrics like pirate metrics. billion in 2022. Dave McClure’s Pirate Metrics.

Analytic Tools 98

Analytic Tools Feedback Software Research Software Onboarding KPIs 98

Userpilot

JULY 30, 2023

Customer retention vs acquisition cost: Which metric matters more? So let’s see when you should prioritize one metric over the other and how you can boost your customer retention rates. The higher the customer retention rates, the more customers are satisfied with your product, and vice versa.

Customer Experience 98

Customer Experience Customer Feedback User Testing Data Visualization 98

Userpilot

JUNE 2, 2022

What are the B2B SaaS metrics you should be tracking right now? It’s easy to get swept away by the plethora of vanity metrics out there. But to get the product growth insights and measure the success of your product marketing efforts, it’s crucial to know and optimize the actionable B2B metrics.

Analytic Tools 52

Analytic Tools Feedback Software Data Visualization Onboarding KPIs 52

Userpilot

APRIL 6, 2022

Selling software isn’t the same as selling any other product/service, that’s why a SaaS marketing plan can be a valuable asset. Unlike the traditional marketing plans that focus on only attracting prospects, SaaS product marketing helps you stand out in the market and looks at every stage of the customer funnel.

Research Software 52

Research Software User Testing Onboarding KPIs Customer Experience 52

Userpilot

APRIL 18, 2024

From learning about the product to a desired action, like a purchase. Examples: SEO product-led content or email marketing. A free trial is a chance for potential customers to experience product value. In SaaS, getting users to value quickly matters a lot, so invest in onboarding and self-service support.

Data Visualization 105

Data Visualization Analytic Tools Feedback Software Marketing 105

Userpilot

JULY 22, 2023

Both these metrics are crucial for getting product growth insights into the financial health and sustainability of your SaaS business. The LTV:CAC ratio evaluates the financial health and efficiency of your product marketing and customer acquisition efforts. Your CAC for 2022 would thus be = $100,000/1,200 = $83.33.

Customer Experience 94

Customer Experience Customer Feedback User Testing Onboarding KPIs 94

Intercom, Inc.

MAY 17, 2022

A couple of weeks ago, I spoke about the future of engagement at AdWorld 2022. The age of mass media marketing and advertising is over. In 2022, we can no longer separate digital and physical business. Atomized media: There are more channels than ever, and brands are scrambling to tailor their message to suit each one.

Marketing 129

Marketing Customer Communications User Testing Onboarding KPIs 129