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2022 on Inside Intercom

Intercom, Inc.

We’ve made it to the end of 2022 – 12 months in which everything changed for the tech industry. In this post, the Intercom Content Team picks our highlights from a busy 2022 – we published over 150 pieces of content, including guides about customer support and customer retention. Well that was quite the year.

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Why customer engagement is the key to business growth in 2022 and beyond

Intercom, Inc.

According to the International Data Corporation (IDC) , 65% of global GDP will be digitalized by 2022, and investment in digital transformation (DX) continues to grow. “Technology capabilities were one of the key factors of business success during the height of the COVID-19 pandemic”. This trend shows no signs of slowing down. Read more ?.

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The ultimate customer support tech stack for 2022

Intercom, Inc.

But many support teams – especially those in the enterprise space – worry that “ripping and replacing” their tech stack will be costly: time-wise, cognitively, and financially. They’re in a unique position to partner with your product team to help proactively improve your product roadmap. Work for an enterprise or fast-growing company?

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Top 11 Female Product Management Influencers to watch in 2022

Userpilot

Andrea has 15+ years of experience in Product Management and Marketing, from SMBs to large enterprises and educational organizations such as Product School. Susan is an experienced Product Leader with a track record of working in start-ups, SMEs, and enterprise companies. Lena’s largest contributions to the Product Management field.

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What a Product-Led Organization Looks Like

ProductPlan

The team at Slack uses that understanding to not just sell software, but to sell a positive user experience that leads to more products and streamlined communication amongst team members. The marketing team, meanwhile, changes its approach to inbound marketing to be educational. Try before you buy. Product-Led vs revenue led.

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What is a SaaS marketing plan for and how to create one for your business?

Userpilot

You can also automate some parts of your inbound marketing strategy like email marketing using a tool like ActiveCampaign, support, or in-app guidance and communication using Userpilot. Whether you’re a B2B SaaS company or an enterprise software company, these are the steps to take when creating an effective marketing plan.