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Effective customer engagement is business critical – insights from Harvard Business Review Analytic Services

Intercom, Inc.

New research from Harvard Business Review Analytic Services reveals that businesses of all sizes – from small businesses to enterprises – are realizing the business value of personal, efficient customer engagement. Businesses lack the connected tools needed to provide personal, in-context communications.

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5 Timeless Principles of Agile Leadership

Modus Create

Our recent report 2022 State of Digital Transformation revealed that 57% of enterprises had adopted an agile framework for implementing digital initiatives. As agile becomes the go-to philosophy for software development, it’s influencing other areas of business, including non-IT teams. What is Agile Leadership?

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SaaS growth in 2022: Why tracking competitive advantage will NOT yield marketing leadership

Usersnap

In 2022, the competitive strategy is not as much about analyzing the market opportunities but focusing on the satisfaction of customers. SaaS growth is the change in product usage and payment transactions from a SaaS solution as a rate over time. Here are the five essential steps for any SaaS company seeking market leadership.

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Digital transformation is more than AI: you still need a customer-focused strategy

Modus Create

Businesses and governments are scrambling to understand the implications of this technology, now at the fingertips of everyday consumers. In such exciting times, it might be tempting to assume that shiny new technologies will dominate digital transformation trends in 2024.

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The Ultimate List of Customer Success Resources For 2022

Gainsight

If you are here for the first time or ready to uplevel your customer-centric capabilities, here is a taste of all we have to offer for 2022. It All Starts with Leadership Alignment. Enterprise CS 101: Establishing Customer Success Quickly. Forrester Report: The Business Case for Customer Success Management.

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How we stay close to customers to create better user personas at Mixpanel

Mixpanel

And when you’re building an analytics tool for everyone , persona work is nuanced. Build persona foundations from research In the spring of 2022, I had recently joined Mixpanel and was tasked with solving “our enterprise adoption problem.” That’s our situation here at Mixpanel. Here are a few ways we do it.

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Announcing the 2022 Gainsight GameChanger Award Winners! 

Gainsight

Congratulations to the winners of the 2022 GameChanger awards! Seismic won the Visionary award, given to an organization that has mastered using 360 views, scorecards, and advanced reporting to shift their teams from reactive to proactive. Druva offers an industry-leading data protection platform for the cloud era.