Remove 2022 Remove Leadership Remove Product launches Remove Product Marketing
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Product Marketing Resources: Everything You Need To Know in 2022

Userpilot

Trying to find the best product marketing resources for 2022? As the market gets more competitive, SaaS companies are increasingly relying on product-led marketing strategies to gain traction. Product marketing is the process of bringing a product to the market, promoting it, and selling it to customers.

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Top 11 Female Product Management Influencers to watch in 2022

Userpilot

Experience in e-commerce, subscription, marketplace, and retention-focused products. She's an expert in Product Management, User Interviews & Testing, Prototyping, Data Analytics, Product Marketing, Ecommerce, Self Service, Advertising, Sales, Event Management, Market Research, and Account Management.

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Group Product Manager vs. Principal Product Manager: What’s The Difference?

The Product HQ

Each career track is available to product managers and are dependent on aspirations, experience, and a deep understanding of the primary responsibilities. What Does A Group Product Manager Do? Who Earns More: Group Product Manager or Principal Product Manager? Let’s explore these responsibilities below.

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5 Factors to Consider When Building Your Product Strategy

Amplitude

But what I really think about is [how] that quarter was kind of baked and done 2 or 3 years ago, and right now the senior executives at Amazon are working on a quarter that’s going to happen in 2021, 2022.” Or, like Dave —the personal finance app discussed above—product analytics can help you steer a strategic product launch.

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Exploring the Future of Product Management: Trends, Opportunities, and Best Practices

ProductPlan

I have been fortunate to have joined the ProductPlan team as the SVP of Product Management in the latter half of 2022. As I experienced the whirlwind of onboarding and meeting my wonderful colleagues, I also spent much time thinking about the future of product management and the space at large.

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Product Go-To-Market (GTM) and Its 7 Laws, by Spencer Grover

Userpilot

What are the 7 laws of product GTM? How can product managers leverage them to orchestrate successful product launches ? These are some of the questions that Spencer Grover , Product Marketing Manager at Salesforce , answered in his recent presentation at Userpilot’s Product Drive 2022 conference.

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6 Reasons to Get Excited About Gainsight and the Next Decade of Customer Success

Gainsight

What a way to expedite our product roadmap, ensuring our priorities are in line with our customers and meeting their demands. It’s one thing to deliver features and product launches and another to understand and improve the experience holistically, and Gainsight PX empowers us to. ” -Tom Shelly, Product Marketing Director, Bizzabo.