Remove 2022 Remove Management Remove Market Research Remove Positioning
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Top 6 Product Positioning Examples to Inspire Your SaaS in 2022

Userpilot

In the competitive world of SaaS products, product positioning is definitely something your product marketing team can’t afford to ignore. Product positioning allows you to identify your market niche. What is product positioning? Why is product positioning important? Benefits of good product positioning.

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2022 Budgets: Where to Put Your Resources

ProductPlan

That includes product teams, who must determine how to maximize their return on their 2022 budgets. To get the most bang for your budgeted bucks, we can look at some of the trends revealed in our latest State of Product Management Report. Based on this survey of thousands of product management professionals, some common themes emerge.

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Top 11 Female Product Management Influencers to watch in 2022

Userpilot

of US Product Managers being female in 2021, according to a metastudy of 30 million profiles conducted by Zippia : Source: [link]. Melissa Perri – Speaker, consultant, and teacher in Product Management. Melissa Perri is one of the most recognizable names in Product Management. CEO of Product Labs.

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2022 Budgets: Where to Put Your Resources

ProductPlan

That includes product teams, who must determine how to maximize their return on their 2022 budgets. To get the most bang for your budgeted bucks, we can look at some of the trends revealed in our latest State of Product Management Report. Based on this survey of thousands of product management professionals, some common themes emerge.

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High Performing Teams: Super Goals & Super Identity

The Product Coalition

A new product team’s success is more heavily influenced by top management support and organisational politics than it is internal team factors (e.g. A super goal, with top management support, means your team now has the foundation for a super identity-that is, your team can have the sense of being part of a small, elite group.

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Smart Home Truths for Product Managers

Mind the Product

Here are five smart truths about this industry for product managers to take on board: Have the right team in place. The complexity of product management in the smart home space arises from all the IoT technology stacks involved. Nevertheless, as product manager, you need to have at least a working knowledge of the technology stacks.

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Freemium to Premium: How Companies Nudge You To Upgrade

The Product Coalition

These nudges subtly remind users of the limitations of the free tier, a tactic explored in a 2023 paper titled ‘The Nudge Effect in Freemium: How Interface Design Influences Upgrade Decisions’ published in the Journal of Marketing Research. Overly aggressive tactics can backfire, frustrating users and driving them away altogether.