article thumbnail

2022 Budgets: Where to Put Your Resources

ProductPlan

That includes product teams, who must determine how to maximize their return on their 2022 budgets. They’re also investing in activities that help them better understand their market and customers. Here are some areas to consider when making your 2022 requests: Product Stack Tools for 2022 Budgets.

article thumbnail

2022 Budgets: Where to Put Your Resources

ProductPlan

That includes product teams, who must determine how to maximize their return on their 2022 budgets. They’re also investing in activities that help them better understand their market and customers. Here are some areas to consider when making your 2022 requests: Product Stack Tools for 2022 Budgets.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Top 11 Female Product Management Influencers to watch in 2022

Userpilot

In her classes, she teaches a structured and sustainable approach to continuous discovery that helps product teams infuse customer input into their daily product decisions. Susan Stavitzski – Customer-Driven Product Person and Product Leader. Teresa Torres is an internationally renowned author, speaker, and coach.

article thumbnail

New Product Launch Checklist: How to Plan a Successful Launch

Userpilot

An effective product launch checklist includes the following: Define your target audience and build out your user personas. Conduct market research to identify competitors and determine avenues for product differentiation. A product launch is a company’s coordinated attempt to bring a new product to the market.

article thumbnail

How to Create a Seamless Product Launch Marketing Plan

Userpilot

A product launch plan provides structure to your launch, enabling you to prioritize resources, prepare for every possibility, and reach potential customers. Your launch plan should contain the following: Detailed market research and competitive analysis that examines the current market state and identifies the needs of your target user.

article thumbnail

Product-Led Content Marketing: Definition, Process, and Examples

Userpilot

TL;DR Product-led content marketing is a strategy that relies on content that shows users how to use the product to deal with their pain points. Product-led content comes in different formats, including videos , case studies , blog posts, research reports, checklists , newsletters , and social media posts.