The Product Coalition

JUNE 9, 2023

Any form of marketing involves educating the market on something. Even if you are advertising in order to build your brand (think Coca-Cola or Nike), you are educating the market on the kind of company you are (or the kind you want to be, but that’s for a different post).

Education 108

Education Marketing Weak Development Team User Testing 108

Department of Product

MAY 22, 2020

Pricing, packaging and anchoring As many product marketeers know, anchoring plays a big part in how the value of a product is perceived. For SaaS products at least, pricing tables are the predominant way of presenting your product’s value and pricing back to users before they buy.

Feedback Software 52

Feedback Software Customer Experience User Testing Customer Feedback 52

Department of Product

NOVEMBER 2, 2023

The company’s CEO Bill Ready used the earnings report to reiterate some of Pinterest’s unique product differentiators: visual search, discovery and the a new shopping platform were all examples of new products that were finding their “best product market fit in years”. Full research paper. million views.

Research Software 52

Research Software Data Visualization Analytic Tools Reporting Tools 52

Business of Software Conference

OCTOBER 11, 2023

Notes from the Sigmacorns at BoS USA 2023. As usual, you really had to be there but here are the Sigmacorn notes… 9:00 Mark Littlewood: Opening remarks Welcome to BoS!

Research Software 40

Research Software Feedback Software Analytic Tools User Testing 40

Department of Product

AUGUST 22, 2022

Figuring out the desirability of your product can be measured using product market fit metrics. Products can adopt various different monetization strategies and the mechanism you choose to adopt will often be a collaborative effort between product and commercial / sales teams. What are our differentiators?

User Testing 52

User Testing Feedback Software Customer Experience Product Research 52