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Product Briefing – November 2, 2023

Department of Product

The company’s CEO Bill Ready used the earnings report to reiterate some of Pinterest’s unique product differentiators: visual search, discovery and the a new shopping platform were all examples of new products that were finding their “best product market fit in years”. One video has amassed over 3.4 million views.

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BoS USA 2023 – The Sigmacorn Notes

Business of Software Conference

Notes from the Sigmacorns at BoS USA 2023. Typically before the sales call you know if they would be qualified for the product, but you haven’t discovered what they need specifically. Meet the customer where they are, learn and establish your differentiated value At IBM the first call was about them and the second call was all custom.

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14 User Behavior Trends For SaaS in 2024

Userpilot

More users are adopting micro-SaaS products for the specialized value and low cost that they offer. Companies are going beyond product marketing and investing in content marketing to deliver value to users. With an increase in the number of SaaS platforms, it’s become increasingly difficult to differentiate your product.

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Moving on from Founder Led Sales

Business of Software Conference

Their reliance on established sales and marketing playbooks worried Steve. He had hired Kyle Bazzy and Derik Sutton into sales and marketing roles and he felt the work they had done could offer significant differentiation in the market. They were given his support to do something different.

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3 Ways To Educate the Market That Actually Work

The Product Coalition

Let’s get right to it: what are those things you can educate the market on, and where are you setting yourself to failure? The answer to this question is based on the “Product Circuit” model that I use to help companies get to product-market fit and presented here a while ago.

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New Product Launch Checklist: How to Plan a Successful Launch

Userpilot

Conduct market research to identify competitors and determine avenues for product differentiation. Craft your product positioning statement. Create and release your MVP with only core product features. Create a targeted go-to-market strategy for your launch plan. Your unique value proposition.

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Six Types of Competition That You Must Be Aware Of

The Product Coalition

But when you define your product strategy, and your differentiation from the competition, it is important to understand what your real competition is. Perhaps you monitor them to see how they progress, maybe you even have a Google alert in order to follow every press release that they make.