2023 Branding Differentiation Product Marketing 
Userpilot
FEBRUARY 25, 2024
Analyzing user behavior can help you understand how users perceive your product and brand. Product analytics can help you track changing user behavior for your app but here are some industry-wide changes that are influencing purchasing decisions in 2024. Consumer habits are leaning more and more towards remote working.
The Product Coalition
JUNE 9, 2023
Any form of marketing involves educating the market on something. Even if you are advertising in order to build your brand (think Coca-Cola or Nike), you are educating the market on the kind of company you are (or the kind you want to be, but that’s for a different post). So who is right? Let’s start from the beginning.
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Userpilot
JULY 24, 2023
Conduct market research to identify competitors and determine avenues for product differentiation. Craft your product positioning statement. Create and release your MVP with only core product features. Create a targeted go-to-market strategy for your launch plan. Your unique value proposition.
Department of Product
MAY 22, 2020
Commercial questions aside, the predominant theme in questioning is usually directly linked to the features offered in the product: Can it integrate with my existing CRM? Can I customise it with my own branding? Marketing It’s a similar story for product marketing. Does it send emails automatically?
Usersnap
SEPTEMBER 12, 2023
A pricing survey is a research method using surveys to obtain information that will drive your pricing and packaging decisions for your product or service. The outcome of the survey helps companies understand the perceived value from the market, the attributes impacting the purchase decision, the product-market fit, etc.
Userpilot
SEPTEMBER 4, 2023
A Talk By Melissa Kwan (Cofounder And CEO, EWebinar) TL;DR Blue ocean strategy is about creating uncontested market space instead of competing directly with rivals. It focuses on differentiation and low cost simultaneously to break the value-cost tradeoff. Entirely new markets can be born.
Userpilot
SEPTEMBER 4, 2023
A Talk By Melissa Kwan (Cofounder And CEO, EWebinar) TL;DR Blue ocean strategy is about creating uncontested market space instead of competing directly with rivals. It focuses on differentiation and low cost simultaneously to break the value-cost tradeoff. Entirely new markets can be born.
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