Intercom, Inc.

MARCH 28, 2022

Whether B2C or B2B, all businesses must now deliver digital experiences that are easy to use, delightful, and personal. When a prospect is intrigued by your outbound marketing and reaches out to your support team to ask a question, is that a marketing, sales, or support issue? The answer is yes – it’s both.

Reporting Tools 228

Reporting Tools Data Visualization Customer Communications Research Software 228

Usersnap

FEBRUARY 14, 2023

Whether you have a B2B SaaS go-to-market strategy or a B2C SaaS GMT plan, developing a detailed strategy can make the difference between failure and success. Will I focus more on inbound or outbound sales, or both equally? Every business offers different services; thus, every GMT strategy will differ.

Research Software 52

Research Software Feedback Software User Testing Product launches 52

Userpilot

JUNE 19, 2023

2023 research by SaaS Capital shows the median net retention across SaaS companies is 102%. Potential customers land on your website from the inbound marketing funnel and outbound marketing funnels. Churn rates differ between B2B and B2C, with B2C companies experiencing higher churn (7.05%) than B2B. adoption rate.

Research Software 98

Research Software Analytic Tools B2B Reporting Tools 98