An interview with John Kotowski on product pricing surveys: pricing research is not just “how much are you willing to pay”
Usersnap
SEPTEMBER 12, 2023
Here’s a breakdown of pricing page changes over the last 90 days from the top 100 PLG companies (May 11th – Aug 11th 2023): You can see that the actual changes in prices only took 34.5%, and there are many other ways to impact your go-to-market pricing. They are often run as a/b tests, to see which change drives higher conversion rates.
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