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Why customer engagement is the key to business growth in 2022 and beyond

Intercom, Inc.

When a customer reaches out with a question while they’re on a free trial, is that a support issue or a sales issue? When a prospect is intrigued by your outbound marketing and reaches out to your support team to ask a question, is that a marketing, sales, or support issue? The answer is yes – it’s both. Read more ?.

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The Most Hands-on Guide for SaaS Go-to-Market Strategy and Product Launch Plans

Usersnap

When beta-testing your software, collecting surveys to gauge customerssatisfaction with current products on the market will provide you with market intelligence to position your product more effectively. Will I focus more on inbound or outbound sales, or both equally? Here’s a micro survey example by Usersnap.

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Customer Support Tools Breakdown in 2023: Which One Fits Your SaaS Tool Stack?

Usersnap

Informational self-service tools allow customers to handle customer support inquiries independently. Common examples include Frequently Asked Questions (FAQs), user guides, or technical documentation. They simplify customer interactions and increase customer satisfaction.