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16 Customer Acquisition Strategies To Increase Conversion Rates

Userpilot

Use gated content for lead generation across the customer acquisition funnel Produce quality content—ebooks, case studies, industry reports, free tools—and gate it. Encourage word-of-mouth marketing with existing customer testimonials Happy and loyal users are more than excited to share their product experiences.

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How to Build a Conversion Path: Step-by-Step Process

Userpilot

Embed videos. Demo sign-up conversion path Here’s how Attest, a market research platform, converts website visits into demo bookings. E-commerce conversion path According to the 2023 The State of U.S. Consumer Trends report by Hubspot, around 47% of customers discover products by searching online.

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An interview with John Kotowski on product pricing surveys: pricing research is not just “how much are you willing to pay”

Usersnap

Here’s a breakdown of pricing page changes over the last 90 days from the top 100 PLG companies (May 11th – Aug 11th 2023): You can see that the actual changes in prices only took 34.5%, and there are many other ways to impact your go-to-market pricing. You can set up a survey in minutes with a free trial account.