Locked-In Syndrome: What we can learn from Boeing’s 737 Max decisions
Radical Product
APRIL 16, 2019
The 737 was Boeing’s best-selling product. Airlines knew the product well and bought it year after year. The common product disease , Locked-In Syndrome, had begun to set it. Locked-In Syndrome means overly committing to a technology, or approach because it has been successful in the past. Boeing had to react.
40 
Let's personalize your content