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6 Customer Fit Types and How to Use Them To Drive Customer Success

Userpilot

Without it, you’d find yourself implementing features for the wrong customers, distorting your value proposition, and leading your customer support (CS) team to burnout from dealing with bad-fit users. 75% of companies will break up with poor-fit customers, according to Gartner. Let’s go over the concepts.

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Marketing Growth Strategy: Definition, Process, Examples, and More

Userpilot

From this article, you will find out how to develop a strong growth marketing strategy and learn growth marketing tactics for different customer journey stages. Market development targets new markets with existing products, while product development – existing markets with new products. If so, we’ve got you covered.

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In Scope for My Role?

Mironov Consulting

Let’s imagine a Director of Product responsible for a portfolio, with 5 product manager direct reports matched to 5 stable maker teams.    Some are top-down command-and-control, others are freewheeling or consensus-driven or chaotically leaderless or run by a CEO who had a bad childhood. 

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Norman Crowley on uncovering the business opportunities in tackling climate change

Intercom, Inc.

In this episode of Inside Intercom we hear from Norman about his own motivations, why he believe privates enterprise can play an integral role in positive change, and how his company Carbon Crowley (part of the Cool Planet Group) harnesses data to empower major corporations in making huge energy and cost savings. We were fairly poor.