Locked-In Syndrome: What we can learn from Boeing’s 737 Max decisions
Radical Product
APRIL 16, 2019
In the absence of a clear vision, and strategy, customer feedback can lead us astray. Boeing’s vision ( as stated on their website ) is to be the best in aerospace, and their 2025 goals revolve around market leadership and growth. Applying product thinking means planning where you want to go and how you’re going to get there.
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