article thumbnail

Locked-In Syndrome: What we can learn from Boeing’s 737 Max decisions

Radical Product

In the absence of a clear vision, and strategy, customer feedback can lead us astray. Boeing’s vision ( as stated on their website ) is to be the best in aerospace, and their 2025 goals revolve around market leadership and growth. In our everyday work, most likely we are applying Lean and Agile to measure and iterate based on feedback.