Advertising Analytic Tools Certifications Messaging 
Userpilot
JUNE 3, 2022
As the market gets more competitive, SaaS companies are increasingly relying on product-led marketing strategies to gain traction. We’ve compiled a list of the best resources to get you started – from tools and blogs to courses. CXL’s Product Marketing certification course is an industry standard.
Usersnap
NOVEMBER 17, 2022
You want to be competitive within your SaaS industry, no doubt. In order to accomplish this though, you have to level up your customer data platform like Hubspot. Using HubSpot integrations enriches the data and information you have about your customers, and can help you grow your SaaS business massively. What is HubSpot?
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Userpilot
DECEMBER 19, 2022
Think about how Slack targets senior operations staff or how HubSpot advertises its CRM software to upper management. Product marketing: Product marketing is the multi-stage process of aligning your product with specific customer problems to generate sales and optimize the core offering/message over time. Churn rate.
The Product Coalition
SEPTEMBER 23, 2023
It’s like having an unforgeable digital certificate of authenticity. Dive into NFT Marketplaces : The action happens on platforms like OpenSea or SuperRare. On the OpenSea platform alone, approximately 250,000 individuals engage in NFT trading every month. Think of it as digital cash for your digital endeavors. These include: 1.
The Product HQ
JUNE 10, 2024
A product lead managing the production of a complex digital product needs to know how digital technology works. Having industry skills helps you understand the processes and systems used by each department. Business Skills Business skills are often developed through a business or marketing certification.
Userpilot
JANUARY 19, 2021
As Steve Jobs once said: “ You have to start with customer experience and work your way back toward the technology, not the other way around. ”. What he really should have said was, “You have to start with measuring customer engagement and then work your way back toward the technology.”. But how do you measure it?
Intercom, Inc.
MAY 18, 2022
First-party data is information you collect directly from your customers, site visitors, and app users based on their actual interactions with your business across numerous touchpoints – both historical and in real time. What is first-party data? Anna Griffin, Chief Marketing Officer at Intercom.
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