Intercom, Inc.

DECEMBER 12, 2018

Known as the Martech 5000 — nicknamed after the 5,000 companies that were competing in the global marketing technology space in 2017, it’s said to be the most frequently shared slide of all time. The reasons for this growth – high-velocity economics of software innovation, the migration of money from old media to new media, etc.

Analytic Tools 223

Analytic Tools Research Software Feedback Software Reporting Tools 223

Userpilot

MAY 24, 2021

You can find a range of growth marketing software that require little to no coding knowledge and are best suited for SaaS products. In this post, we’ll share the 11 best growth marketing tools for your SaaS business, based on categories such as in-app marketing, email automation, and more. Table of Contents.

Analytic Tools 96

Analytic Tools Feedback Software Reporting Tools Data Visualization 96

Userpilot

OCTOBER 30, 2023

Looking for a good SaaS analytics tool and wondering which one of UserGuiding, Userflow, and Stonly is the best option for your SaaS company? There are plenty of tools for SaaS analytics on review sites, but they don’t make the choice any easier. Let’s compare them! Let’s dive in!

Analytic Tools 52

Analytic Tools Data Visualization Feedback Software Reporting Tools 52

Userpilot

JUNE 7, 2021

Looking to build a marketing automation stack for your SaaS? This curated guide covers 12 SaaS marketing automation tools to help the multi-tasking product marketing ninjas save some time! What is SaaS marketing automation? Why is marketing automation important for SaaS? What is SaaS marketing automation?

Analytic Tools 52

Analytic Tools Feedback Software Reporting Tools Data Visualization 52

Userpilot

JULY 20, 2023

The undeniable advances in artificial intelligence have led to a plethora of new AI productivity tools across the globe. From content creation, localization, image and video generation, or analytics, today we’ll be looking at the best tools that can help streamline various processes in just a few clicks!

Analytic Tools 93

Analytic Tools Feedback Software Data Visualization Reporting Tools 93

Alchemer Mobile

FEBRUARY 2, 2021

Unfortunately, “If you build it, they will come” does not hold true when it comes to the mobile app launch. This famous line from Field of Dreams is all too representative of how many app publishers face the ‘inessentiality’ of mobile marketing. They focus all of their time and resources on building a great app. It’s marketing.

Feedback Software 264

Feedback Software Analytic Tools Research Software Product Research 264

Userpilot

MAY 30, 2023

In this article, we’re going to unpack what a customer data platform (CDP) is, explore the best tools out there, and share a few attractive alternatives. TL;DR A customer data platform is a tool enabling you to collect, manage, store, and analyze data, which ultimately helps you better understand customer behavior.

Analytic Tools 96

Analytic Tools Data Visualization User Testing Customer Experience 96

Userpilot

AUGUST 31, 2023

What is customer acquisition for SaaS, and how can you leverage it to drive sustainable growth ? Customer acquisition funnel stages in SaaS are Awareness, Consideration, Evaluation, Conversion. What is the purpose of customer acquisition in SaaS? This article answers that and more. Book a demo now to learn more.

Research Software 101

Research Software Feedback Software Analytic Tools User Testing 101

Userpilot

JANUARY 26, 2024

For SaaS businesses, PLG offers benefits like lower user acquisition costs , reduced burden on customer success and support teams, sustainable and scalable business growth, and higher customer satisfaction, retention, and lifetime value. Use contextual in-app messages to introduce new features. Or take Slack as an example.

Analytic Tools 91

Analytic Tools Feedback Software Data Visualization User Testing 91

Userpilot

JULY 30, 2023

Looking to leverage marketing automation segmentation to offer contextual and relevant in-app messages ? Marketing automation segmentation enables you to deliver the right message to the right people at precisely the right time. Identifying power users for product launches and sending targeted messages highlighting the benefits.

Analytic Tools 95

Analytic Tools Feedback Software Data Visualization Customer Experience 95

Userpilot

AUGUST 14, 2023

As third-party data becomes less reliable, first-party analytics are going to shape most business decisions going forward. But since most online advice is either generic or meant for ecommerce businesses, where can you begin as a product marketer working at a SaaS? It’s evident that businesses will start using it.

Data Visualization 96

Data Visualization Analytic Tools Feedback Software Customer Feedback 96

The Product Coalition

MARCH 4, 2024

Transforming communication with instant messaging. Photo by Dima Solomin on Unsplash In the vast realm of digital communication, few platforms have left as indelible a mark as WhatsApp. Its journey from a modest messaging app to a global giant in instant messaging has been nothing short of remarkable.

Analytic Tools 109

Analytic Tools Data Visualization Customer Experience User Testing 109

Userpilot

JULY 27, 2023

Confused about trying to understand SaaS roles? SaaS companies have many moving parts, and it can be difficult to determine who does what. TL;DR SaaS, or “Software as a Service,” is a business model that delivers centrally hosted software to subscribers over the internet. What is a SaaS business model?

Research Software 98

Research Software Feedback Software Analytic Tools Onboarding KPIs 98

Userpilot

MARCH 29, 2023

What’s digital analytics? In this article, we also look at different kinds of digital analytics data, how to implement a digital analytics strategy, and the best tools to help you do it! TL;DR Digital analytics allows teams to measure and analyze product performance to improve their digital strategy.

Data Visualization 91

Data Visualization Analytic Tools Embedded Analytics Feedback Software 91

The Product Coalition

APRIL 25, 2022

No product tool or template can save you if you’re not killing it in these three areas. That’s why we’ve listed 12 tools that the best product managers use to do their jobs better? and not the best product management tools. Product managers (PMs) are ninjas of aligning people, management, and processes.

Analytic Tools 162

Analytic Tools Data Visualization Feedback Software Research Software 162

Userpilot

MARCH 29, 2024

13 top examples of SaaS brand activations include: Userpilot hosts industry webinars to generate brand awareness. Tableau builds trust with potential customers on software review platforms. Book a Userpilot demo today to learn how you can leverage in-app engagement to drive your brand activation goals.

Branding 99

Branding Analytic Tools Feedback Software User Testing 99

Userpilot

OCTOBER 15, 2023

Conversion rate is one of the most important metrics to track in SaaS, and that’s why conversion rate optimization is an essential focus for growth in any business. TL;DR A SaaS conversion rate refers to the percentage of visitors who take a desired action on the website or in-app. What is the SaaS conversion rate?

Analytic Tools 101

Analytic Tools Data Visualization Onboarding KPIs Reporting Tools 101

Userpilot

SEPTEMBER 18, 2021

What is a SaaS product with non/poor customer activation tools and rates? A successful SaaS product should be able to drive customers to the next stage in their journey so they fully experience all your product has to offer, stick with it, and even recommend it to others. What is customer activation in SaaS?

Analytic Tools 97

Analytic Tools Research Software Feedback Software Data Visualization 97

Userpilot

JANUARY 8, 2024

In-app strategies for converting free or trial users to paying customers. This is particularly important in SaaS, where the CAC payback period is anything from a few months to over one year. Be strategic with your SEO; leverage contextual CTAs and have highly optimized landing pages encouraging users to sign up for your tool.

Analytic Tools 105

Analytic Tools Research Software Feedback Software Customer Experience 105

Indicative

OCTOBER 23, 2020

A strong analytics stack is foundational to being able to make sense of it all. Investing in a robust and efficient analytics stack is a necessity for a modern business in order to compete. What Technology Do You Need in Your Stack? What Technology Do You Need in Your Stack? Data Tracking and Collection. Major Players.

Embedded Analytics 141

Embedded Analytics Analytic Tools Data Visualization Reporting Tools 141

Userpilot

APRIL 24, 2024

Solution : Lisa realized she needed a channel with less distraction and more engagement, leading her to choose our own product for inviting users. Hence, achieving four times better results than expected by inviting users inside the app. What’s the business impact of this challenge for SaaS teams? Book a demo to learn more.

User Testing 92

User Testing Product Research Research Software Data Visualization 92

Userpilot

NOVEMBER 28, 2023

That’s why we’re going to show you 12 of the most important product analytics metrics that you’ll need in order to measure your product success. There are 12 essential GTM metrics that every SaaS should know about: New user growth rate. SaaS new user growth rate formula. Customer acquisition cost. Return on ad spend.

Analytic Tools 97

Analytic Tools Research Software Feedback Software Data Visualization 97

Userpilot

JANUARY 22, 2024

A product marketing framework is like a compass that guides you through the complex, fast-paced world of SaaS. To create a go-to-market strategy, you’ll need to identify your target market, craft your value proposition , master your product’s strategic positioning and messaging , and decide on your marketing channels.

Feedback Software 100

Feedback Software Research Software Analytic Tools Product Research 100

Userpilot

DECEMBER 15, 2023

Looking for a good in-app surveys tool and wondering which one of Pendo, Appcues, and Stonly is the best option for your SaaS company? There are plenty of tools for in-app surveys on review sites, but they don’t make the choice any easier. There is a better tool for your SaaS than Pendo!

Analytic Tools 52

Analytic Tools Feedback Software Data Visualization Product Research 52

Userpilot

OCTOBER 30, 2023

Looking for a good in-app surveys tool and wondering which one of UserGuiding, Userflow, and Stonly is the best option for your SaaS company? There are plenty of tools for in-app surveys on review sites, but they don’t make the choice any easier. There is a better tool for your SaaS than UserGuiding!

Analytic Tools 52

Analytic Tools Feedback Software Data Visualization Product Research 52

Userpilot

SEPTEMBER 5, 2021

Are you looking for the best strategies on how to market software products? Marketing software products can be challenging with the abundance of tools out there saying they do everything for everyone. How is marketing for software products different? What does a software marketing strategy for SaaS looks like?

Feedback Software 96

Feedback Software Analytic Tools Research Software Software Review 96

Userpilot

SEPTEMBER 15, 2023

Get feedback on different messaging and ads to find which resonates. Userpilot can help gather user feedback with in-app surveys , use feature tagging and heatmaps to validate survey responses and conduct A/B experiments. Concept testing is a powerful tool, but like any tool, its effectiveness depends on how you wield it.

User Testing 101

User Testing Feedback Software Product Research Analytic Tools 101

Userpilot

MAY 16, 2023

Getting paying customers for your SaaS business can be a challenging and complicated endeavor. However, the time-tested strategy of SaaS email marketing has proven to be a reliable method of driving product growth. Software companies need to use targeted emails instead of sending the same message to every user.

Feedback Software 84

Feedback Software Analytic Tools Research Software User Testing 84

Userpilot

JULY 24, 2023

What is SaaS marketing? We’re all familiar with the basics of SaaS product marketing such as attracting users to a SaaS product with a subscription business model. That said, there are key differences between a SaaS marketing strategy and standard digital marketing. What is SaaS marketing?

Analytic Tools 78

Analytic Tools Feedback Software Data Visualization Marketing 78

Userpilot

NOVEMBER 29, 2023

Average conversion rates in SaaS : Site visitors to free trial conversion rate: 8.5%. CRO strategies to implement in SaaS for different conversion points : Improve your site’s conversion rate with SEO and digital marketing. Create a conversion-centric landing page for your SaaS business. Book a demo to learn more.

Analytic Tools 87

Analytic Tools Feedback Software Data Visualization Reporting Tools 87

Userpilot

MARCH 31, 2023

How can product managers leverage event analytics to gain insights necessary to build valuable and delightful user experiences? We also look at: The importance of events analytics Different types of events you can track Best events analytics tools Excited? Server-side event data reaches your app via API.

Data Visualization 82

Data Visualization Analytic Tools Events Feedback Software 82

Userpilot

MAY 24, 2022

Customer acquisition, engagement, retention are essential ingredients for growing a SaaS company. This article throws light on what each of these metrics means, why they’re important, and how you can improve them for your SaaS. Search Marketing: This includes organic SEO and Pay-per-click advertising.

Analytic Tools 96

Analytic Tools Onboarding KPIs Customer Experience User Testing 96

Mixpanel

DECEMBER 6, 2021

Good products get their messaging out to users on things like available features and how to access them. Joshua Hollander is a Client Success Leader at OneSignal, a user messaging platform and Mixpanel integration partner. Tell us about user messaging and how product analytics can inform strategies and deployments with it.

Analytic Tools 52

Analytic Tools User Testing Customer Experience Data Visualization 52

Intercom, Inc.

JUNE 22, 2022

With an open rate of 98% , you can almost guarantee that your most crucial messages will reach your customers – and not only that, 95% will read those messages within three minutes. Intercom’s two-way SMS solution means customers can ask questions and give feedback in the most convenient way, at the most convenient time.

Reporting Tools 211

Reporting Tools Analytic Tools Research Software Feedback Software 211

Userpilot

MARCH 7, 2022

To take us through the topic of growing a SaaS business and the bumpy road to success, we interviewed Micha? Sadowski is the founder and CEO of Brand24 , a social media monitoring solution that provides instant access to brand mentions across social, news, blogs, and more. Improve in-app communication. How it started.

Analytic Tools 133

Analytic Tools Data Visualization Reporting Tools Technical Review 133

Userpilot

DECEMBER 3, 2022

What role does customer lifecycle management play in SaaS? The customer lifecycle in SaaS consists of 5 stages: reach, acquisition, conversion , retention, and loyalty. For example, customer service reps may use CRM software to keep track of customer complaints or inquiries and manage customer support tickets.

Feedback Software 97

Feedback Software Analytic Tools Data Visualization Customer Feedback 97

Userpilot

FEBRUARY 26, 2023

Most SaaS companies know that every touchpoint with users or prospects is a crucial part of the acquisition process. Digital customer engagement describes the process of interacting with prospects (potential customers) and users (existing customers) through digital channels such as social media, email, and in-app messaging.

Feedback Software 96

Feedback Software Analytic Tools Data Visualization Customer Experience 96