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What is first-party data?

Intercom, Inc.

what customers are interested in, what problems they are facing, what their needs and preferences are). Data processors collect it from multiple sources, clean it up, and then provide it (or sell it) to digital marketers, advertisers, and sales teams, who use it to create targeted interactions with leads and customers.

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Product Marketing Resources: Everything You Need To Know in 2022

Userpilot

We’ve compiled a list of the best resources to get you started – from tools and blogs to courses. Product marketing is the process of bringing a product to the market, promoting it, and selling it to customers. Product marketing resources include different formats, from video content to podcasts, blogs, and best tools.

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How to Create Raving Fans For Your SaaS and Drive Product Growth

Userpilot

Just think back to the last time you saw someone (or a group) passionately telling friends about a helpful tool. It’s now your turn to convert everyday customers into raving fans. Raving fans are the customers who are obsessed with your brand and seize every opportunity to passionately tell others about you.

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What To Do With a High Churn Rate

The Product Coalition

User/customer retention is often the lifeblood of a business, especially in the software spaces. If your product or service cannot keep the customers it attracts, it cannot grow. False advertising/disingenuous marketing. This is why marketing teams deserve a lot of credit for customer retention.