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Product Marketing Resources: Everything You Need To Know in 2022

Userpilot

We’ve compiled a list of the best resources to get you started – from tools and blogs to courses. Product marketing is the process of bringing a product to the market, promoting it, and selling it to customers. Product marketing resources include different formats, from video content to podcasts, blogs, and best tools.

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How to Create Raving Fans For Your SaaS and Drive Product Growth

Userpilot

Brands that know how to create raving fans will always take the lion’s share of customers. Just think back to the last time you saw someone (or a group) passionately telling friends about a helpful tool. It’s now your turn to convert everyday customers into raving fans. Implement customer loyalty programs.

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What To Do With a High Churn Rate

The Product Coalition

Most of the advice you’ll see in relation to building great digital products focuses on how to retain users. User/customer retention is often the lifeblood of a business, especially in the software spaces. If your product or service cannot keep the customers it attracts, it cannot grow.

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What is first-party data?

Intercom, Inc.

First-party data is the future of online engagement and customer experiences. customers, site visitors, leads). Let’s discuss what first-party data is, how Intercom thrives on it, and how to leverage it to support smarter customer engagement. There’s no two ways about it. What is first-party data?