Remove Advertising Remove Certifications Remove Customer Communications Remove Product Research
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Product Marketing Resources: Everything You Need To Know in 2022

Userpilot

Trying to find the best product marketing resources for 2022? As the market gets more competitive, SaaS companies are increasingly relying on product-led marketing strategies to gain traction. Therefore, as a product marketer, you need to continually update your skills to remain relevant in a constantly changing industry.

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How to Create Raving Fans For Your SaaS and Drive Product Growth

Userpilot

Fans will become their biggest marketing assets, freely sharing about the product and creating a network effect that pulls others in and drives product growth. Just think back to the last time you saw someone (or a group) passionately telling friends about a helpful tool. Be responsive and proactive with customer communication.

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What To Do With a High Churn Rate

The Product Coalition

Most of the advice you’ll see in relation to building great digital products focuses on how to retain users. User/customer retention is often the lifeblood of a business, especially in the software spaces. If your product or service cannot keep the customers it attracts, it cannot grow. Reduced functionality.

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What is first-party data?

Intercom, Inc.

what customers are interested in, what problems they are facing, what their needs and preferences are). . what customers are interested in, what problems they are facing, what their needs and preferences are). This is an understanding from which all sides benefit from. “An Anna Griffin, Chief Marketing Officer at Intercom.