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The “51331 memo” and the origins of product management

Product Management Unpacked

This approach not only gave the brand man — eventually the brand manager — ownership of a given brand, but it also allowed P&G to better differentiate the various brands in its portfolio. Today, product management has evolved into one of the most critical roles in software organizations.

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When going fast is not the same as going somewhere

The Product Coalition

For instance, the razor company aligned their activities with P&G’s well respected advertising and customer research activity system. Porter differentiates between merely running in the same direction, s imple consistency, and working together to create synergy effects, reinforcement.

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Conducting User Research in Product Management

The Product Guy

She is a University of Melbourne Asialink Leadership Fellow and Asia Education Foundation Literacy Ambassador. Vikas started his career as software developer with Siemens. I am a digital product executive and engineer with 15+ years experience in product development, with a focus on media, advertising and emerging platforms.

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Applying Product Management to Web Design in a Multiscreen Era

The Product Guy

She is a University of Melbourne Asialink Leadership Fellow and Asia Education Foundation Literacy Ambassador. Vikas started his career as software developer with Siemens. I am a digital product executive and engineer with 15+ years experience in product development, with a focus on media, advertising and emerging platforms.

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The Role of Emotional Intelligence in Product Management

The Product Guy

She is a University of Melbourne Asialink Leadership Fellow and Asia Education Foundation Literacy Ambassador. Vikas started his career as software developer with Siemens. I am a digital product executive and engineer with 15+ years experience in product development, with a focus on media, advertising and emerging platforms.

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Q&A with Sari Harrison: Beyond Vanity Metrics

Revulytics

You could probably replace the words ‘Apple ecosystem’ with ‘everybody’ and you’d have Google Maps’ vision, but our strategy is where we differentiated. A strategy should differentiate you. If a company wants to advertise to you, the more you’re looking at your phone, the more ad dollars they get.

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Finding Blue Oceans #prodmgmt

The Product Guy

She is a University of Melbourne Asialink Leadership Fellow and Asia Education Foundation Literacy Ambassador. Vikas started his career as software developer with Siemens. I am a digital product executive and engineer with 15+ years experience in product development, with a focus on media, advertising and emerging platforms.