Advertising Differentiation Product launches Product Strategy 
Userpilot
SEPTEMBER 11, 2023
What do you need to successfully navigate the different product launch phases? What will it take to turn your product into a bonafide growth engine ? TL;DR A product launch is a three-step plan (pre-launch, launch, and post-launch) to successfully bring a new product to market.
ProductPlan
MARCH 17, 2020
So, how does a product manager take ownership of more than just backlog management? How can you take responsibility for the vision and shape the future of your product when you don’t control strategy at the corporate level?”. Developing a Product Strategy. Product Vision. Product Strategy.
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Department of Product
MAY 22, 2020
Why Product Features Matter Product strategy, features and the value chain What outcomes are you trying to achieve? How does what we’re building align with the wider strategy of the business? But, as Citymapper found out as time went by, feature-based differentiation doesn’t last forever.
PMLesson's Ace the PM Interview
APRIL 25, 2022
This was ultimately a lot of free advertising for Spotify who get the added bonus of social proof—if Spotify is cool enough for your friends, why don't you have a subscription yet? Anecdotally, I saw the campaign advertised in my own inbox and social media feeds. The Nook failed to: Focus on differentiation in the space.
Userpilot
NOVEMBER 8, 2022
Your product go-to-market strategy is the final ingredient for any successful product launch. It is a small but prominent element that drives every other component of your marketing strategy. A go-to-market ( GTM ) strategy is a comprehensive plan detailing how you want to launch your product.
Department of Product
AUGUST 22, 2022
With that, we had a little discussion about what the best places for a product leader to focus on might be in the early days after joining a company – and how a leader in product might be able to conduct a ‘Product Health Check’. Which leads us nicely onto our final product health check marker: strategic health.
Business of Software Conference
OCTOBER 11, 2023
Typically before the sales call you know if they would be qualified for the product, but you haven’t discovered what they need specifically. Meet the customer where they are, learn and establish your differentiated value At IBM the first call was about them and the second call was all custom.
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