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The Podcast Ecosystem in 2019 – a16z’s 68 page analysis (Guest essay by Li Jin)

Andrew Chen

Though Apple accounts for the majority of podcast listening, the company currently doesn’t monetize podcasting at all — all ads that you hear on podcasts are a result of advertisers and podcasters connecting off-platform. A taxonomy of podcast creators. Of cars!’”. Rich variety of content.

article thumbnail

The Podcast Ecosystem in 2019 – a16z’s 68 page analysis

Andrew Chen

Though Apple accounts for the majority of podcast listening, the company currently doesn’t monetize podcasting at all — all ads that you hear on podcasts are a result of advertisers and podcasters connecting off-platform. A taxonomy of podcast creators. Of cars!’”. Rich variety of content.