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How do market researchers add experimentation to drive better business outcomes?

DISQO

Product teams responsible for introducing new solutions to the market are embracing agile workflows and need to engage in higher-velocity decision-making to inform recurring code sprints. Integrated together, market research and experimentation can enable organizations to allocate resources intelligently and efficiently.

article thumbnail

How do market researchers add experimentation to drive better business outcomes?

DISQO

Product teams responsible for introducing new solutions to the market are embracing agile workflows and need to engage in higher-velocity decision-making to inform recurring code sprints. Integrated together, market research and experimentation can enable organizations to allocate resources intelligently and efficiently.