Agile Marketing Roadmap Seminar 
The Product Guy
DECEMBER 4, 2017
I first heard of “The Chicken and the Pig” analogy the very first time I went to an Agile seminar. They may be the marketing and sales team, the technical supports team, or even your boss’s boss. The other is the marketing team that eventually interacts with the customer and also market product features.
Pragmatic Marketing
JULY 31, 2009
Market requirements typically define the problems your product will address using a formal, stilted language known to all technology people. They read like somewhat-technical marketing hype. Imagine going to a college seminar and not being able to ask the professor any questions! “The product shall.”. And they’re right.
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Userpilot
FEBRUARY 17, 2021
Big names like the Product Marketing Alliance, Product World, and Product Con are still going through with virtual versions of their flagship conferences. Product Marketing Rendezvous. Source: Product Marketing Alliance. More than 300 Product Managers and Product Marketers will collaborate, share insights, and network.
Product Culture
APRIL 4, 2015
Printing demo discs was cheap and she just wanted my ok to get some co-branded materials made to package them with, and maybe we could do a seminar together, and dedicate some telesales resources to following up on the leads. It was nearly free marketing, right? See my piece on getting buy-in on your roadmap.) I said no.
Sequent Learning
AUGUST 26, 2019
Succeeding in product management and innovation while our industries and markets are changing around us is something we deal with every day. We rarely have the luxury of a slow-moving market. That’s what it feels like sometimes, as product managers and product leaders; we rarely have the luxury of a slow-moving market.
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