The Product Coalition

AUGUST 3, 2023

Here’s an example template for crafting an effective vision statement: “To [solve a problem] for [target users] by providing [unique value proposition] , leading to [positive impact or transformation] within [timeframe].” Let’s break down each element: The Problem: Clearly state the problem or pain point your product aims to solve.

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Userpilot

OCTOBER 2, 2023

Use generative research methods to determine what content types users favor in knowledge bases. You can use exit interviews and surveys for generative research to improve customer churn by uncovering issues. Evaluative research helps with conversion funnel analysis by evaluating what is causing drop-off.

User Testing 102

User Testing Product Research Research Software Feedback Software 102

Userpilot

SEPTEMBER 7, 2022

Want to learn what white space analysis is and how it works? With this article, you’ll discover: White space analysis: what is it, and how does it contribute to product growth ? How do you collect customer data and identify white space opportunities? What tools do you need for performing white space analysis?

Data Visualization 91

Data Visualization Feedback Software Research Software Analytic Tools 91

Userpilot

OCTOBER 31, 2022

Want to analyze customer needs in a way that will benefit your business? In this article, we feature the nitty-gritty of customer needs — from the fundamental meaning and types of customer needs to the most efficient method for conducting a customer needs analysis and acting on customer data for business growth.

Data Visualization 91

Data Visualization Analytic Tools User Testing Feedback Software 91

UX Planet

JANUARY 16, 2024

SELECT Branding Process by Shakuro Mistake #1: Neglecting market research Market research is the North Star of branding. It illuminates your target audience, their pain points, and desires. This belief makes you disregard market research because you feel you already know everything customers want.

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Branding User Testing Product Research Data Visualization 98

Userpilot

JANUARY 28, 2024

This article guides you through important surveys to implement across the customer journey. Among other benefits, they help you: Collect customer feedback with minimal effort : Imagine a quick, bite-sized snack instead of a full-course meal. Micro surveys are like that for customers. Create user onboarding flows code-free.

User Testing 73

User Testing Customer Feedback Product Research Feedback Software 73

Userpilot

AUGUST 29, 2023

This article also introduces popular market validation methods and explains how product teams can develop a solid validation plan! TL;DR Market validation helps you answer the question of whether there are enough potential customers who are willing to pay for your product. Market research focuses on the wider market situation.

User Testing 87

User Testing Product Research Data Visualization Research Software 87

Userpilot

APRIL 7, 2023

What are the different types of B2B customer insights for SaaS businesses? However, customer insights can help your teams understand all aspects of your B2B partners. This post will take you through the 5 types of B2B insights, discuss the methods of collecting them, and show you the best tools for analyzing customer sentiment.

Data Visualization 86

Data Visualization Analytic Tools Feedback Software Research Software 86

Userpilot

NOVEMBER 23, 2023

Extensive market research is essential to assess the competitive landscape, identify opportunities, and shape the product vision. Data analysis is vital for informed decision-making. Product management involves analyzing user experience , so a product manager needs to be able to use a range of techniques to do it effectively.

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Analytic Tools Research Software Data Visualization Product Research 87

Ronke PM

OCTOBER 5, 2023

Table of Contents What is customer-centricity? Essential customer experiences to consider. Final thoughts Those products that have changed us and made our lives easier, or even enhanced humanity, have that impact and reach because the people who built those products emphasize customer-centricity above all else.

User Testing 52

User Testing User Friction Customer Feedback Customer Experience 52

Userpilot

JUNE 28, 2023

Customers are the lifeblood of any business, and asking good feedback questions is critical to gauging their thoughts about your product or service and its perceived strengths and weaknesses. When used correctly, customer feedback can shape your growth strategy, help you detect issues, improve your brand image, and increase customer loyalty.

User Testing 90

User Testing Customer Feedback Customer Satisfaction Feedback Software 90

Userpilot

SEPTEMBER 14, 2023

Product marketing sits between product development and the market. Its main goal is to bring the product to the market and ensure it’s well-received by the target customers. Product marketing, on the other hand, promotes the product to the outside world.

Product Research 82

Product Research User Testing Research Software Feedback Software 82

Userpilot

JANUARY 22, 2024

For your product marketing strategy, however, you’ll need to align your sales and marketing teams, create a value-based pricing strategy , collect and apply customer feedback , and map out the customer journey. This means collecting feedback data to measure customer satisfaction.

Feedback Software 91

Feedback Software Research Software Analytic Tools Product Research 91

Userpilot

JANUARY 9, 2024

you can issue them each time a user attempts a usability task ). You could do an SEQ after market research , to understand friction points , at vital touchpoints in the journey to understand satisfaction, and after feature launch to understand perceived usability. Unlike other forms of usability analysis (i.e.

Data Visualization 93

Data Visualization User Testing Product Research Analytic Tools 93

Userpilot

SEPTEMBER 4, 2023

Customer segments enable you to find/understand your target audience and boost engagement, making them an important marketing tool. TL;DR Psychographic segmentation is a marketing strategy that divides the market into smaller groups based on personality traits, lifestyle, social class, attitudes, interests, and values.

Product Research 82

Product Research Data Visualization User Testing Research Software 82

Userpilot

JANUARY 9, 2023

Every good product marketer knows; the only thing better than acquiring new customers is retaining existing customers. Can personalized retention marketing grow your customer’s lifetime value and customer retention rate? This article considers all you need to know about retention marketing.

Feedback Software 87

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Userpilot

MARCH 26, 2024

A product launch strategy aims to create a new product to expand your customer base and increase revenue. On the other hand, a feature launch aims to drive user retention and minimize churn with new features. You can also implement in-app surveys to collect user feedback and understand whether the new feature fulfills their needs.

User Testing 52

User Testing Feedback Software Product Research Research Software 52

Userpilot

MARCH 26, 2024

A product launch strategy aims to create a new product to expand your customer base and increase revenue. On the other hand, a feature launch aims to drive user retention and minimize churn with new features. You can also implement in-app surveys to collect user feedback and understand whether the new feature fulfills their needs.

User Testing 52

User Testing Feedback Software Product Research Research Software 52

Userpilot

MARCH 26, 2024

A product launch strategy aims to create a new product to expand your customer base and increase revenue. On the other hand, a feature launch aims to drive user retention and minimize churn with new features. You can also implement in-app surveys to collect user feedback and understand whether the new feature fulfills their needs.

User Testing 52

User Testing Feedback Software Product Research Research Software 52

Userpilot

MARCH 26, 2024

A product launch strategy aims to create a new product to expand your customer base and increase revenue. On the other hand, a feature launch aims to drive user retention and minimize churn with new features. You can also implement in-app surveys to collect user feedback and understand whether the new feature fulfills their needs.

User Testing 52

User Testing Feedback Software Product Research Research Software 52

Userpilot

MARCH 26, 2024

A product launch strategy aims to create a new product to expand your customer base and increase revenue. On the other hand, a feature launch aims to drive user retention and minimize churn with new features. You can also implement in-app surveys to collect user feedback and understand whether the new feature fulfills their needs.

User Testing 52

User Testing Feedback Software Product Research Research Software 52

Userpilot

JANUARY 16, 2024

TL;DR The machine learning-powered ChatGPT can help product managers generate ideas, conduct market and user research , analyze data (app store reviews, user feedback, etc.), Use ChatGPT to learn as much as possible about your rivals and your target market. ChatGPT performs market research.

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ChatGPT Data Visualization Onboarding KPIs Research Software 88

Userpilot

DECEMBER 13, 2023

TL;DR UX strategy provides guidance to the UX design team on how to create and improve experiences that satisfy user needs. Such a strategy helps the team put themselves in the shoes of the users, better understand their needs and pain points , and make the user experience consistently good at all stages of the user journey.

Research Software 84

Research Software Analytic Tools Feedback Software User Testing 84

Userpilot

MAY 30, 2023

Good user personas are critical to any successful product marketing campaign. They help you decide what product or service to prioritize, streamline your advertising and marketing, and better connect leads with their goals and pain points. Put simply, user personas impact your entire business model.

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People-First Product Leadership

MARCH 10, 2024

Subscribe now What is product sense At a high level, product sense is understanding what makes for a high-quality product for your customers (empathy) and having strong, validated opinions about what solutions will be successful (creativity). What features should be prioritized in a new product to effectively solve key user pain points?

User Testing 59

User Testing Product Research Customer Feedback Research Software 59

Userpilot

OCTOBER 20, 2023

Getting user feedback is a crucial step of the market research process. However, sentiment analysis takes things a step further to get a clearer view of your brand reputation in the eyes of multiple customer segments. What is sentiment analysis? Why should you perform sentiment analysis?

Data Visualization 52

Data Visualization Analytic Tools Feedback Software Customer Satisfaction 52

Userpilot

SEPTEMBER 29, 2023

We'll take you through idea generation, market research, defining a minimum viable product, building new features, managing the launch, and beyond. Product design team: Your user-centered design experts will gather early feedback about product concepts and help solve an existing customer problem.

User Testing 92

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Userpilot

JANUARY 23, 2024

In this article, we’ll go over product positioning definitions and their types, then go over our process for creating a product positioning strategy that gets positive user feedback. TL;DR Product positioning is about defining your product’s place in the market to attract customers and enhance brand identity.

Feedback Software 52

Feedback Software Research Software Analytic Tools Positioning 52

Userpilot

APRIL 29, 2024

How can you use them for better customer engagement ? TL;DR Segmentation is a process of grouping customers by shared characteristics. A segmentation survey is used to gather the data necessary to segment customers. It also helps teams better understand their existing and prospective customer base. Let’s dive in!

Analytic Tools 84

Analytic Tools Research Software Feedback Software Product Research 84

Userpilot

JANUARY 10, 2024

TL;DR User research employs various qualitative and quantitative methods to investigate and understand users better. It helps you create a user-centered design process and ensure your final product is what customers love. Effective user research helps you: Understand user behaviors, needs , and preferences.

User Testing 94

User Testing Research Software Analytic Tools Feedback Software 94

Userpilot

JULY 31, 2023

Product managers should primarily be focused on the product itself – the roadmap, vision, and execution – while product marketing managers ’ main area of focus should be on product positioning and the go-to-market strategy. Glassdoor sets out that the average salary for a product marketing manager is just over $127k.

Product Marketing 84

Product Marketing Onboarding KPIs User Testing Marketing 84

Userpilot

MARCH 18, 2022

Having a product messaging framework is important because it sets the precedence for how the market and your potential customers will see your brand. Good product messages highlight your value proposition and the benefits you promise to deliver to users. It shows what you can do for them and why they should pick your solution.

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Research Software Feedback Software Messaging User Friction 52

Userpilot

NOVEMBER 19, 2022

Product service management is a marketing function whose objective is to keep track of customer and market need fluctuations and inform product development. That’s because a big part of the role involves collecting and analyzing market and consumer data to guide product development. Understand customer needs.

Data Visualization 94

Data Visualization User Testing Research Software Feedback Software 94

Userpilot

JUNE 12, 2023

Marketing surveys let you understand brand perception, analyze customer sentiment , and identify improvement areas. TL;DR A marketing survey uses well-crafted questionnaires to gather information about your target audience and their sentiment on your company and competitors. What are marketing surveys?

Data Visualization 76

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Userpilot

SEPTEMBER 11, 2023

It involves market research, goal setting, and the development of your go-to-market strategy. The launch phase, on the other hand, is your time to execute and implement your marketing strategy. A product launch is a coordinated three-phase plan to successfully introduce a new product to the market.

Product launches 98

Product launches Product Research Data Visualization Research Software 98

Userpilot

MAY 30, 2022

Segmenting your customers based on needs is highly effective as it allows you to form better relationships with users and provide a better experience for them. Needs-based segmentation involves segmenting customers into groups based on their problems and needs. Why is needs-based segmentation important?

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Data Visualization Feedback Software Research Software Analytic Tools 94

The Product HQ

APRIL 20, 2024

This stage requires a high level of empathy from product leaders to identify the challenges that their users face as well as possible, lucrative solutions that work despite the complexities of their customer segment and market. Conduct your market research and determine the product strategy.

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Research Software Feedback Software Analytic Tools Customer Experience 52