Antwak Blog

APRIL 8, 2021

Market research done right can give a business insight into of what sorts of new products and services may bring a benefit. For Products and services readily available, marketing research can tell organizations whether they are living up to their client’s requirements and needs. Types of Market Research.

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Userpilot

NOVEMBER 30, 2023

Your colleagues, especially customer-facing ones, can offer valuable insights into unmet user needs and shifts in the markets. Market research techniques, like industry-specific surveys and customer segmentation analysis, can help you find underserved user groups in the market. Take funnel analysis as an example.

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Userpilot

AUGUST 23, 2023

In this article, we’ll cover the responsibilities of a product analyst, the skills needed in the current job market, and the prerequisites. TL;DR A product analyst is a professional who uses data analysis and insights to evaluate and improve the performance of a product or service. Let’s dive in! What is a product analyst?

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DISQO

JULY 5, 2018

Whereas many organizations have deep and meaningful expertise doing large-scale market research, their findings are hitting critical limitations. As someone who did market research for a decade, the last half while at Toyota, I saw this first-hand. Make small bets, via experimentation.

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Userpilot

APRIL 24, 2024

There are several survey templates you can customize for different purposes: market research, product-market fit , NPS – you name it! Here are a few analytics features Userpilot offers that you can use and for which purposes: Funnel analysis – to identify conversion and friction points across the customer journey.

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Userpilot

OCTOBER 17, 2023

Customer insights provide intelligence and analysis about customer experience, activities, and preferences. There are nine types of customer insights you can collect, and they include: Market research data to identify gaps, competitive advantages, growth areas , and, most importantly, the needs of your customers.

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Userpilot

SEPTEMBER 14, 2023

Product marketing, on the other hand, promotes the product to the outside world. Marketers can help product teams with competitive analysis and market research so that the product achieves the product-market fit. What are the responsibilities of a product marketing manager?

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Userpilot

JANUARY 28, 2024

So, what’s the best time to trigger market research surveys? Examples of market research survey questions to ask and gather insights to guide product decisions: How much are you willing to pay for {product name}? Market research survey. Competitive analysis survey designed with Userpilot.

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Userpilot

DECEMBER 15, 2023

Common examples include market demand, customer willingness to pay , or scalability. Use a range of techniques and tools, like interviews, surveys , and product analysis to collect diverse user data to inform screening. In addition, carry out market research to assess the competitive landscape and identify market gaps.

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Userpilot

AUGUST 29, 2023

TL;DR Market validation helps you answer the question of whether there are enough potential customers who are willing to pay for your product. Market research focuses on wider market trends early in the product development cycle, while market validation focuses on the specific product and its market potential after the ideation stage.

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The Product Coalition

AUGUST 3, 2023

Here’s a more detailed breakdown of the steps involved: Market Research and Analysis: Conduct thorough market research to understand the target audience, their pain points, and existing solutions. Analyze market trends, customer feedback, and competitor offerings to identify opportunities and gaps.

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DevelopmentCorporate

JUNE 22, 2019

Win-Loss Analysis is a market research technique companies can use to discover key learnings from customers and prospects. These learnings can then drive improvements in marketing and sales, resulting in more revenue and profits.

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Userpilot

DECEMBER 7, 2023

For instance, market research data can help you decide on effective product management strategies. Once you’re done with your data analysis, you’ll be all set to make data-driven decisions based on the insights you’ve gained. Improve the user experience by conducting feature analysis with Userpilot.

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The Product Coalition

FEBRUARY 23, 2024

Let’s go over some interview tips: Understand the Product Lifecycle: Familiarize yourself with the end-to-end process of product management, from ideation and market research to launch and iteration. I am not in favor of assigning home exercises.

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Userpilot

NOVEMBER 23, 2023

Extensive market research is essential to assess the competitive landscape, identify opportunities, and shape the product vision. Data analysis is vital for informed decision-making. Conducting market research As a product manager, your job is to shape the product vision and strategy. What exactly does it involve?

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Roman Pichler

FEBRUARY 19, 2024

Here are three signs that you are at this level: You engage in strategizing work , such as market discovery and market research, competitor research and competitive analysis, business modelling and financial forecasting, strategy validation, and selecting and applying the right key performance indicators (KPIs).

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DISQO

OCTOBER 15, 2019

Disruptive technologies and agile research methodologies have ushered in a period of ubiquitous data access, blurring the lines between job functions across large swaths of industries and companies. Gathering and analyzing data no longer falls squarely on the shoulders of market research or consumer insights teams.

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DISQO

OCTOBER 15, 2019

Disruptive technologies and agile research methodologies have ushered in a period of ubiquitous data access, blurring the lines between job functions across large swaths of industries and companies. Gathering and analyzing data no longer falls squarely on the shoulders of market research or consumer insights teams.

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Alchemer Mobile

AUGUST 28, 2023

The Alchemer platform provides survey, workflow, audience, communication, and analysis tools to allow any size organization to collect, integrate, and act on the voice of their customer. Alchemer serves more than 13,000 global CX, HR, and market research customers, including many Fortune 500 companies.

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Alchemer Mobile

FEBRUARY 6, 2024

Magic Quadrant reports are a culmination of rigorous, fact-based research in specific markets, providing a wide-angle view of the relative positions of the providers in markets where growth is high and provider differentiation is distinct. Alchemer is a KKR portfolio company.

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DISQO

JULY 5, 2018

Whereas many organizations have deep and meaningful expertise doing large-scale market research, their findings are hitting critical limitations. As someone who did market research for a decade, the last half while at Toyota, I saw this first-hand. Make small bets, via experimentation.

User Testing 40

User Testing Research Software Product Research Market Research 40

DISQO

JULY 5, 2018

Whereas many organizations have deep and meaningful expertise doing large-scale market research, their findings are hitting critical limitations. As someone who did market research for a decade, the last half while at Toyota, I saw this first-hand. Make small bets, via experimentation.

User Testing 40

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nulab

MAY 10, 2019

a good place to start is with a value chain analysis. A value chain analysis is, therefore, a visual representation of the business activities that go into producing a product or service from start to finish. He created this diagram to illustrate his point: Value chain analysis example from Wikipedia.com. Primary activities.

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Userpilot

APRIL 7, 2023

Collect market research insights from industry reports, census data, Google trends, user persona canvas and surveys, social listening, discovery interviews , and customer reviews. Use session recordings , click tracking, feature usage , customer journey interactions, eye tracking, and cohort analysis to understand user behavior.

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Userpilot

OCTOBER 20, 2023

Getting user feedback is a crucial step of the market research process. However, sentiment analysis takes things a step further to get a clearer view of your brand reputation in the eyes of multiple customer segments. What is sentiment analysis? Why should you perform sentiment analysis?

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UX Planet

JANUARY 16, 2024

SELECT Branding Process by Shakuro Mistake #1: Neglecting market research Market research is the North Star of branding. This belief makes you disregard market research because you feel you already know everything customers want. Start early: Begin the research process at the inception of your branding idea.

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Userpilot

JANUARY 16, 2024

TL;DR The machine learning-powered ChatGPT can help product managers generate ideas, conduct market and user research , analyze data (app store reviews, user feedback, etc.), Use ChatGPT to learn as much as possible about your rivals and your target market. Data analysis : Feed data into ChatGPT to identify patterns and trends.

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Userpilot

OCTOBER 2, 2023

You can assess customer loyalty with evaluative research using NPS surveys to determine how likely users would recommend your product. Evaluative research helps with conversion funnel analysis by evaluating what is causing drop-off. Userpilot is a great tool for performing generative and evaluative research.

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Product Innovation Educators

APRIL 27, 2020

4:45] Data Analysis. A couple of other types of data analysis are attach rates of other products and the cost of developing the product. [6:39] 6:39] Market Research. Market research is finding out what you can charge based on what you’re offering. Packaging analysis is another important piece. [13:09]

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Userpilot

NOVEMBER 20, 2023

Conduct market research to identify gaps Market research is one of the key TPM responsibilities. The goal is to assess the current situation in the market and competitive landscape focusing in particular on unmet customer needs. Userpilot also offers funnel and path analysis and cohort analysis.

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Sequent Learning

DECEMBER 20, 2023

The role of a product manager is the linchpin in product development, overseeing the entire lifecycle from inception to market launch. They delve deep into market research, analyzing customer needs and market trends, translating these insights into product features and enhancements.

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The Product Coalition

OCTOBER 11, 2022

Strategy On the strategic side, this means finding out what is unique within a market about a company’s offering, and steering the company and/or its product to position itself in the place that will lead to success. This is achieved via market research & analysis. but this can be very expensive.

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Userpilot

SEPTEMBER 4, 2023

It enables marketers to create better buyer personas, design more effective products, and position their brands favorably in the market. There are four primary ways of collecting psychographic segmentation data, including market research , in-app surveys , focus groups, and customer support teams.

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Userpilot

OCTOBER 29, 2023

Effective customer research techniques include interviews and focus groups as they allow you to collect qualitative feedback. The conjoint analysis simulates real-life situations where users have to choose between packages or plans made up of different features and prices. What techniques can you use for market research?

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Product Innovation Educators

OCTOBER 31, 2016

This episode is about market research – what’s in your toolbox for conducting consumer and market research? Does it include Conjoint Analysis? To explore the topic and walk through an example of using Conjoint Analysis, I tracked down a previous guest from way back in episode 008. The steps are….

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Alchemer Mobile

JULY 11, 2019

The survey found that across the 15 different skill sets product managers need to thrive in their profession, customer understanding was one of the strongest skill sets, while competitive analysis was amongst the weakest. To be valuable, these personas must be based on real market research—both quantitative and qualitative.

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Piyanka Jain

APRIL 2, 2019

Her last role had involved business process analysis, planning, and market research. Based on her analysis, she recommended four main changes to the homepage and flow?—?adding Unsplash Neha has an engineering and MBA background. She was looking to rejoin the workforce after several years on a personal sabbatical.

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