Customer persona analysis


To analyze how your product fits and who the specific audience is, it’s helpful to create a customer persona analysis. This article will define a customer persona analysis and talk about how to build one, why it’s important, and two different research methods used to help create this analysis.

App analysis: Tinder vs. Bumble

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A UX app analysis of dating and lifestyle favorites Tinder and Bumble. App Analyses app analysis bumble bumble app tinder tinder app UX ux app analysis

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App Analysis: IKEA vs. Wayfair

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A UX app analysis of home goods competitors IKEA and Wayfair. App Analyses app analysis ikea UX ux app analysis wayfair

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Cohort Analysis – The Ultimate Guide for SaaS


Cohort analysis is a type of behavioral analytics where you group user data into different cohorts to better track and understand user behavior. It is also called customer churn cohort analysis or customer retention cohort analysis. What is cohort analysis?

Put Your Data to Work: The Complete Playbook

Turn your data into a competitive advantage. This playbook contains: Exclusive stats, research & insights on how the pandemic affected businesses. A comprehensive “Request For Proposal” (RFP) checklist and an interactive quiz to test your data knowledge.

What is customer cohort analysis?

Inside Intercom

Customer cohort analysis is the act of segmenting customers into groups based on their shared characteristics, and then analyzing those groups to gather targeted insights on their behaviors and actions. Why perform a customer cohort analysis?

Customer Experience Analytics: 5 Steps To Conduct a CX Analysis [Best Tools Included]


You can go deeper and conduct customer profitability analysis. How to conduct a customer experience analysis in 5 steps? The next step of conducting an in-depth customer experience analysis is to segment customers based on their in-app behavior.

App Analysis: Gorillas vs. Flink

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A UX app analysis of q-commerce competitors Gorillas and Flink. App Analyses App Analytics User Onboarding app analysis app ux flink gorillas Onboarding usability

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Competitive Analysis: How to Dismantle the Competition

280 Group

The post Competitive Analysis: How to Dismantle the Competition appeared first on 280 Group. “It is nice to have valid competition; it pushes you to do better.” ” —Gianni Versace, Designer. How well do you really know your competition?

“Product” Market Analysis vs. “Solutions” Market Analysis: 3 Key Differences

Product Management University

Market analysis is one of the first and most important steps in the success of any business, large or small, products and services. 3 Key Differences Between Product and Solutions Market Analysis.

2021 Community Predictions

What does 2021 have in store for the community profession? Will these unprecedented times expedite the rise of branded communities? What can organizations do to ensure their business remains relevant? This year's community predictions have all the answers! 2020 was a year unlike any we've seen in our lifetimes. These challenges have pushed organizations to seek digital solutions to remain relevant and connect with their customers online. What impact has the global situation had on the community and what can we expect moving forward into 2021? This year's annual Community Predictions will provide you with everything you need to know to succeed in 2021.

Funnel analysis: How to find and fix conversion problems


Whether you’re trying to measure how effectively you’re acquiring users or trying to make sense of in-product user journeys, funnel analysis is a cornerstone of understanding campaign performance and product health. What is Funnel Analysis?

App analysis: PayPal vs. (Transfer)Wise

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A UX app analysis of fintech apps PayPal and Wise. App Analyses app analysis paypal paypal app transferwise transferwise app UX ux app analysis wise wise app

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NPS Analysis: How To Collect Data and Conduct an Analysis [Best Tools Included]


How can NPS analysis help you improve customer experience and ultimately achieve customer success? The Net Promoter Score analysis is the process of looking at customers’ NPS scores, dividing them into segments, and finding ways to improve customer loyalty.

7 Ways Cohort Analysis can Optimize Company Performance and Results

Mind the Product

Cohort analysis is often overlooked, but it can yield insightful information and actionable advice to improve acquisition, retention and monetization. However, as we’re talking about cohort analysis, we’ll need to get a bit more specific about the type of cohort we’re interested in tracking. In the world of cohort analysis for digital products, a cohort is a group of users who have performed a common action or set of actions during a specific timeframe on your website or app.

Assessing the Five Styles of Enterprise Business Intelligence

The world of BI and analytics has evolved. Discover the five styles of reporting and analysis, and learn the pros and cons of each in an enterprise scenario.

Cohort Analysis vs. Segmentation: What’s the Difference and How To Combine Them To Drive Retention?


Cohort analysis vs. segmentation — which method to apply when identifying product growth opportunities and retention strategies ? To analyze different aspects of a business or product, product managers use cohort analysis and customer segmentation. What is cohort analysis?

“How to….” undertake a competitor analysis


A competitor analysis is one of the fundamental things you should do before you launch a new Product or business. How to undertake a competitor analysis. An important distinction to make before we begin is that a competitor analysis is not a product comparison.

Product Analysis in a World of Funnels

The Product Coalition

How to leverage the Swiss Army Knife of Products Analytics Continue reading on Product Coalition ». analytics business product-analytics product data-science

The Xero API Analysis

The Product Coalition

Today we’re going to take a look at the Xero API as part of our analysis of the ASX100’s APIs. This post isn’t a strict analysis?—?this In the long run, we’re making an effort to understand what best practice looks like in the wild. this will come in a later post.

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How to Operationalize Data From Multiple Sources to Deliver Actionable Insights

Speaker: Speakers from SafeGraph, Facteus, AWS Data Exchange, SimilarWeb, and AtScale

Learn how to blend various datasets together from top data providers in AWS Data Exchange like Safegraph, Facteus, and SimilarWeb with internal data to innovate and make smarter decisions at scale.

A Guide to Gap Analysis

The Product Coalition

When this happens, gap analysis can help. With gap analysis, you make sure that what you’re doing currently aligns with the future you’re chasing. Here’s a handy guide to gap analysis. What is gap analysis? And that’s how to complete a gap analysis.

How To Perform Customer Profitability Analysis and Use It To Maximize Your Revenue?


Are you considering performing customer profitability analysis for your business? Customer profitability analysis explains how much money a particular customer generates for your business. Next, you need to perform a customer profitability analysis: 1.

Mythbusters: Competitive analysis ? Feature comparison

The Product Coalition

Mythbusters: Competitive analysis ? competitive-advantage product-management competitive-analysis product-strategyI’ve heard it many times: “We’ve run through our competitors and compiled the list of features they have”.

Why Pareto Analysis is Important for Product Managers


Pareto Analysis is a technique product managers can use to make better prioritization decisions. The post Why Pareto Analysis is Important for Product Managers appeared first on Development Corporate. Product Management 80/20 rule Pareto Analysis product management priorotization

How to Increase Your Research Efficiency and Move You From Insights to Action, Faster

Speaker: Michele Ronsen, UX Expert and Founder of Curiosity Tank

Join Michele Ronsen, UX Expert and Founder of Curiosity Tank, for an illuminating conversation on the ins and outs of efficient and effective UX research. This will be an interactive session! Bring your questions for Michele to answer live.

Run a Customer Experience Analysis with Product Analytics


Companies must perform customer experience analysis to identify user actions that bring about friction or delight, and then gather insights based on these behaviors. What Is Customer Experience Analysis? This customer experience analysis tends to be complex.

How To Do a UX Competitor Analysis for Your Mobile App (FREE Template!)

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Curious to know why you should do an app UX competitor analysis? Keep on reading and then benefit from our free UX competitive analysis template.

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Quantifying Emotions, Or, How To Automate The User Behavior Analysis


What exactly is user behavior analysis? The analysis of behavioral patterns is nothing more than extracting the essence of how our customers operate – or feel – while in contact with our digital product. The analysis of behavior patterns allows mapping the REAL customer journey.

Product Manager Money Wheel Analysis


The Money Wheel is a sales deal analysis tool for product managers. It is basically a combination of root cause analysis and cohort analysis and for sales deals. The post Product Manager Money Wheel Analysis appeared first on Development Corporate. Product Management Money Wheel sales cohort analysis sales root cause analysis

Drive Better Decision-Making with Data Storytelling

Embedded Analytics can be the foundation of successful applications, and data storytelling is now critical for business today. It has become pivotal to drive decisions, generate actionable insights, and increase user adoption and stickiness.

The Best Customer Feedback Analysis Guide in 2021


Have you ever made a costly mistake because your customer feedback analysis wasn’t on point? Unfortunately, it’s happened to us; as one time is already too many for any growing SaaS company, we needed to come up with a way to improve our analysis process.

Funnel Analysis Examples and Case Studies in 5 Industries


To get that insight, many product managers and marketers rely on funnel analysis to chart the different paths users take. Clarifying those differences will help you conduct your own funnel analysis and streamline users’ journey to conversion. What Is Funnel Analysis?

Positioning strategies of the leading Financial Planning & Analysis companies

Messages that Matter

Here is my assessment of the Financial Planning & Analysis (FP&A) market. Here’s link to a page on my website that explains how to do it: [link] The post Positioning strategies of the leading Financial Planning & Analysis companies first appeared on Messages that Matter.

The Ultimate Guide to Cohort Analysis for SaaS


When it comes to fighting churn, cohort analysis is one thing SaaS businesses must have. This guide will discuss what cohort analysis is, why it’s important for your SaaS business, and how it can be used to grow your product by combating churn and increasing retention.

How to Build Data Experiences for End Users

Organizational data literacy is often addressed, but it’s uncommon to consider users’ data literacy levels when building products. Product managers need to recognize their end users' data literacy when building an application with analytic features.

Eight Tips for Effective Win-Loss Analysis


Read more » The post Eight Tips for Effective Win-Loss Analysis appeared first on ProductCraft by Pendo. Best Practices Customer Feedback Product Teams Strategic Planning Win-Loss AnalysisTo build a more sellable product, you need to know why prospective customers do or don’t purchase your product. What was their final decision? Did they perceive any product gaps? What other factors influenced their decision? Which alternative solutions did they consider?