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How to Conduct An Effective Customer Analysis in 8 Steps

User Pilot

Effective customer analysis is the key to business success. Let’s take a closer look at what customer analysis is, its benefits, and how to get started. To get started with customer analysis, start by structuring your existing customer base. What is customer analysis?

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Competitor Analysis Playbook

The Product Coalition

The way to learn is through a competitor analysis. A competitive analysis can be as simple as quickly mapping the landscape and reviewing the marketing material of close competitors. to see how you compare on key factors SWOT Analysis ?—?to

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What is customer cohort analysis?

Intercom, Inc.

Customer cohort analysis is the act of segmenting customers into groups based on their shared characteristics, and then analyzing those groups to gather targeted insights on their behaviors and actions. Why perform a customer cohort analysis?

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App Analysis: IKEA vs. Wayfair

UXCam Bluespace

A UX app analysis of home goods competitors IKEA and Wayfair. App Analyses app analysis ikea UX ux app analysis wayfair

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Fail Well, Pivot Fast: Product Experimentation for Continuous Discovery

Speaker: William Haas Evans - Principal Consultant, Head of Product Strategy & Design Practice, Kuroshio Consulting

This presentation will explore the basics of the scientific method and examine how proper experimental design, multiple hypothesis testing, cohort analysis, and split testing can effectively reduce batch size and lead to validated insights. You'll leave the webinar with a new understanding of how to experiment in a way that generates real insights, not just noise.

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App analysis: Tinder vs. Bumble

UXCam Bluespace

A UX app analysis of dating and lifestyle favorites Tinder and Bumble. App Analyses app analysis bumble bumble app tinder tinder app UX ux app analysis

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Cohort Analysis – The Ultimate Guide for SaaS

Userpilot

Cohort analysis is a type of behavioral analytics where you group user data into different cohorts to better track and understand user behavior. It is also called customer churn cohort analysis or customer retention cohort analysis. What is cohort analysis?

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Improve Your Competitive Analysis with Strategic User Research Techniques

dscout People Nerds

Competitive analysis benefits many stakeholders. Here’s how to manage a competitive analysis end-to-end—with better results

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Customer persona analysis

TryMyUI

To analyze how your product fits and who the specific audience is, it’s helpful to create a customer persona analysis. This article will define a customer persona analysis and talk about how to build one, why it’s important, and two different research methods used to help create this analysis.

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Win-Loss Analysis: Effort vs. Results

Product Management University

Here are some general rules of thumb in the enterprise B2B space when it comes to win-loss analysis. Here’s the thing many of you have already discovered about win-loss analysis in the enterprise B2B space. A More Practical Approach to Win-Loss Analysis.

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Assessing the Five Styles of Enterprise Business Intelligence

The world of BI and analytics has evolved. Discover the five styles of reporting and analysis, and learn the pros and cons of each in an enterprise scenario.

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App Analysis: Gorillas vs. Flink

UXCam Bluespace

A UX app analysis of q-commerce competitors Gorillas and Flink. App Analyses App Analytics User Onboarding app analysis app ux flink gorillas Onboarding usability

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Competitive Analysis: How to Dismantle the Competition

280 Group

The post Competitive Analysis: How to Dismantle the Competition appeared first on 280 Group. “It is nice to have valid competition; it pushes you to do better.” ” —Gianni Versace, Designer. How well do you really know your competition?

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“How to….” undertake a competitor analysis

BrainMates

A competitor analysis is one of the fundamental things you should do before you launch a new Product or business. How to undertake a competitor analysis. An important distinction to make before we begin is that a competitor analysis is not a product comparison.

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“Product” Market Analysis vs. “Solutions” Market Analysis: 3 Key Differences

Product Management University

Market analysis is one of the first and most important steps in the success of any business, large or small, products and services. 3 Key Differences Between Product and Solutions Market Analysis.

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How to Operationalize Data From Multiple Sources to Deliver Actionable Insights

Speaker: Speakers from SafeGraph, Facteus, AWS Data Exchange, SimilarWeb, and AtScale

Learn how to blend various datasets together from top data providers in AWS Data Exchange like Safegraph, Facteus, and SimilarWeb with internal data to innovate and make smarter decisions at scale.

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Task Analysis 101: What Is It and How To Improve Your UX Using Task Analysis?

Userpilot

Task analysis is a powerful way to timely discover and address friction points in the user experience. Task analysis enables you to design more efficient user experiences and ultimately drive your product growth. Task analysis involves five steps. What is a task analysis in UX?

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Customer Retention Analysis 101: How to do it Properly

Userpilot

If you want to understand whether your SaaS company will rise or die soon, you first need to conduct a customer retention analysis to look at important growth metrics. Before conducting customer retention analysis, define and exclude inactive users. What is retention analysis?

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When are Customers the Most and Least Happy? A Data Analysis of Customer Sentiment by Season

Apptentive

This is why it’s critical for travel brands to use a sentiment analysis tool like Apptentive in order to know when things are going off the rails and responded in real-time. All in all, our analysis proved that seasonality does significantly impact customer happiness and engagement.

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App analysis: PayPal vs. (Transfer)Wise

UXCam Bluespace

A UX app analysis of fintech apps PayPal and Wise. App Analyses app analysis paypal paypal app transferwise transferwise app UX ux app analysis wise wise app

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How to Increase Your Research Efficiency and Move You From Insights to Action, Faster

Speaker: Michele Ronsen, UX Expert and Founder of Curiosity Tank

Join Michele Ronsen, UX Expert and Founder of Curiosity Tank, for an illuminating conversation on the ins and outs of efficient and effective UX research. This will be an interactive session! Bring your questions for Michele to answer live.

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The Best NPS Sentiment Analysis Tool in 2022

Userpilot

Being able to use an NPS sentiment analysis tool is crucial for steering campaigns toward the right path. Userpilot is the best NPS sentiment analysis tool out there right now. Choosing the best NPS sentiment analysis tool. NPS sentiment analysis with Userpilot.

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Customer Experience Analysis: How To Measure and Analyze CX [Best Tools Included]

Userpilot

Wondering how to collect CX data and conduct a customer experience analysis effectively to boost your product growth ? Customer experience analysis is the process of gathering and examining data about your customers to serve them better. What is customer experience analysis?

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Product design is about cost-benefit analysis

Intercom, Inc.

Product design is about cost-benefit analysis. Here’s how I think of it: The cost-benefit analysis of features. The post Product design is about cost-benefit analysis appeared first on Inside Intercom. Product & Design cost-benefit analysis product designHow useful is something versus how hard is it to do.

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How to Conduct User Analysis and Get Quality Insights

Userpilot

How can user analysis help you drive product growth and reduce churn? With user analysis, you can derive invaluable insights into user behavior and identify: Roadblocks that impair customer retention. Let’s get down to the nitty-gritty and learn how to perform user analysis.

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6 Styles of Data Analysis and Visualizations

Get inspiration for your next dashboard update in this guide to the six styles of analytics and data visualizations.

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Customer Feedback Analysis: How To Analyze Feedback Data and Act on It?

Userpilot

Have you ever wondered how customer feedback analysis can help you improve your product and reduce churn? A thorough analysis of user feedback ensures customer success in a wide range of ways, from informing the product team what improvements are needed to optimizing marketing campaigns.

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Customer Churn Data Insights: How to Conduct Customer Churn Analysis

Userpilot

In this article, you’ll learn: How to conduct churn analysis. Customer churn analysis is the process when you investigate why customers are churning and what could make them stay to improve user retention. The process usually starts with churn analysis.

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A Guide to Gap Analysis

The Product Coalition

When this happens, gap analysis can help. With gap analysis, you make sure that what you’re doing currently aligns with the future you’re chasing. Here’s a handy guide to gap analysis. What is gap analysis? And that’s how to complete a gap analysis.

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The Xero API Analysis

The Product Coalition

Today we’re going to take a look at the Xero API as part of our analysis of the ASX100’s APIs. This post isn’t a strict analysis?—?this In the long run, we’re making an effort to understand what best practice looks like in the wild. this will come in a later post.

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How Product Managers Can Learn to Love Reporting

Speaker: Eric Feinstein, Professional Services Manager, Looker

He will discuss working through personas, data types, reporting needs analysis and ultimately how this comes together to form a roadmap for reporting functionality and interface.

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How To Do a UX Competitor Analysis for Your Mobile App (FREE Template!)

UXCam Bluespace

Curious to know why you should do an app UX competitor analysis? Keep on reading and then benefit from our free UX competitive analysis template.

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Product Analysis in a World of Funnels

The Product Coalition

How to leverage the Swiss Army Knife of Products Analytics Continue reading on Product Coalition ». analytics business product-analytics product data-science

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Mythbusters: Competitive analysis ? Feature comparison

The Product Coalition

Mythbusters: Competitive analysis ? competitive-advantage product-management competitive-analysis product-strategyI’ve heard it many times: “We’ve run through our competitors and compiled the list of features they have”.

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Customer Experience Analytics: 5 Steps To Conduct a CX Analysis [Best Tools Included]

Userpilot

You can go deeper and conduct customer profitability analysis. How to conduct a customer experience analysis in 5 steps? The next step of conducting an in-depth customer experience analysis is to segment customers based on their in-app behavior.

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Defeating the Analysis Paralysis of Building vs. Buying

Speaker: Robert Webber, VP Product Flow Optimization at Construx

Product managers need to consider all alternatives when they decide to build their product. This dilemma plagues us all. Many organizations have been able to establish effective outsourcing models, but there are so many options, from contract labor to offshore employees. Which option creates the greatest value for your organization?

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Mobile app user journeys: definitions, analysis, and best practices - Mixpanel

Mixpanel

A user journey is a technique for gleaning insights about your users by observing their experience. Designing a mobile app involves building great user journeys

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White Space Analysis: What Is It and How To Collect Data To Map the White Space Opportunities?

Userpilot

Want to learn what white space analysis is and how it works? With this article, you’ll discover: White space analysis: what is it, and how does it contribute to product growth ? What tools do you need for performing white space analysis? What is a white space analysis?

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Customer Sentiment Analysis: What Is It and How To Collect Data for Sentiment Analysis [Best Tools Included]

Userpilot

Wondering how customer sentiment analysis can improve your product’s customer experience and generate more profits? Today’s businesses use numerous sentiment analysis tools to figure out the different emotions that customers go through while exploring your products and services.

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Run a Customer Experience Analysis with Product Analytics

Amplitude

Companies must perform customer experience analysis to identify user actions that bring about friction or delight, and then gather insights based on these behaviors. What Is Customer Experience Analysis? This customer experience analysis tends to be complex.

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How to Democratize Data Across Your Organization Using a Semantic Layer

Speaker: speakers from Verizon, Snowflake, Affinity Federal Credit Union, EverQuote, and AtScale

Learn from data and analytics leaders at Verizon, Snowflake, EverQuote, and Affinity Federal Credit Union about how to foster a data literate culture while scaling data access and self-service analysis across your organization using a semantic layer.