“Product” Market Analysis vs. “Solutions” Market Analysis: 3 Key Differences

Proficientz

Market analysis is one of the first and most important steps in the success of any business, large or small, products and services. 3 Key Differences Between Product and Solutions Market Analysis. If you’re doing product market analysis you’re looking for opportunities to grow your product. If you’re doing product market analysis, you’re focused on user problems and benefits.

7 Ways Cohort Analysis can Optimize Company Performance and Results

Mind the Product

Cohort analysis is often overlooked, but it can yield insightful information and actionable advice to improve acquisition, retention and monetization. However, as we’re talking about cohort analysis, we’ll need to get a bit more specific about the type of cohort we’re interested in tracking. In the world of cohort analysis for digital products, a cohort is a group of users who have performed a common action or set of actions during a specific timeframe on your website or app.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

Competitive Analysis: How to Dismantle the Competition

280 Group

The post Competitive Analysis: How to Dismantle the Competition appeared first on 280 Group. “It is nice to have valid competition; it pushes you to do better.” ” —Gianni Versace, Designer. How well do you really know your competition? When your boss or the CEO wants to know which competitors are the most challenging in a particular market, do they come to you? Do they ask you first when they want to know how your product’s TCO compares to competitors?

The Xero API Analysis

The Product Coalition

Today we’re going to take a look at the Xero API as part of our analysis of the ASX100’s APIs. This post isn’t a strict analysis?—?this In the long run, we’re making an effort to understand what best practice looks like in the wild. this will come in a later post.

Demo 81

How to Package and Price Embedded Analytics

analysis paralysis. Here, we’ll take a quick look at two proven techniques used by Software Pricing Partners: economic impact analysis. and competitive pricing analysis. Economic Impact Analysis is a helpful pricing technique. HOW TO PACKAGE & PRICE EMBEDDED ANALYTICS.

Run a Customer Experience Analysis with Product Analytics

Amplitude

Companies must perform customer experience analysis to identify user actions that bring about friction or delight, and then gather insights based on these behaviors. What Is Customer Experience Analysis? This customer experience analysis tends to be complex.

A Guide to Gap Analysis

The Product Coalition

When this happens, gap analysis can help. With gap analysis, you make sure that what you’re doing currently aligns with the future you’re chasing. Here’s a handy guide to gap analysis. What is gap analysis? Gap analysis is a way of comparing your current business performance to your long-term goals. Also known as ‘needs analysis’, ‘needs assessment’ and ‘needs-gap analysis’, gap analysis is a way to determine two key things.

How to Ace Competitive Analysis

UserVoice

Constantly comparing yourself to your peers might be silly when you’re in high school, but in the work world, it’s a different story. Keeping tabs on the competition in business isn’t a petty affair. Your company’s ability to know what other players in your market are up to is essential to hold onto your current customers and achieve the growth your stakeholders are counting on. Source. Product Management

Mythbusters: Competitive analysis ? Feature comparison

The Product Coalition

Mythbusters: Competitive analysis ? competitive-advantage product-management competitive-analysis product-strategyI’ve heard it many times: “We’ve run through our competitors and compiled the list of features they have”. And the next ones usually go as “Now we have a better understanding of the main features our product has to have” and “Now we know they don’t have this feature we want to add, so it will be our differentiating point”. Sadly, all of these are huge delusion.

How to Ace Competitive Analysis

UserVoice

Because your competitions’ actions can involved so many aspects of your company’s tactics and strategies, it can be difficult to figure out who should “own” competitive analysis. Product management is one logical landing place for competitive analysis, as they “own” the product and therefore should be optimizing it to be as competitive as possible in the marketplace. Providing a regularly scheduled competitive analysis bulletin also ensure you have everyone’s attention.

Naming 100

5 Early Indicators Your Embedded Analytics Will Fail

share analysis, and connect new data sources to the. to do their own analysis? Updating your application’s dashboards and reporting features. may feel optional—until suddenly it’s not. Watch for these 5 signs. that you’re at risk for an analytics emergency. Early Indicators.

Eight Tips for Effective Win-Loss Analysis

ProductCraft

Read more » The post Eight Tips for Effective Win-Loss Analysis appeared first on ProductCraft by Pendo. Best Practices Customer Feedback Product Teams Strategic Planning Win-Loss AnalysisTo build a more sellable product, you need to know why prospective customers do or don’t purchase your product. What was their final decision? Did they perceive any product gaps? What other factors influenced their decision? Which alternative solutions did they consider?

56

Competitive Analysis: How Product Managers Can Pinpoint Which Competitors Matter Most

280 Group

This article discusses the big picture of Competitive Analysis and how you can get a thorough understanding of the competitive landscape. Competitive Analysis – Play Chess, Not Musical Chairs. Competitive analysis for the win. Instead, successfully replacing competitors requires ingenuity, customer intimacy, knowing your differentiating competencies, deep market understanding and – yes – competitive analysis. Operationalize Competitive Analysis.

Customer Cohort Analysis vs User Cohort Analysis: What’s The Difference?

Amplitude

When you run a customer cohort analysis, you’ll find that revenue-driving users are your role-model users because they’re the users that get your value prop and sustainably grow your business. What Is Customer Cohort Analysis? What Customer Cohort Analysis Can Do for You.

Competitive Analysis to Competitive Intelligence: Evolving for Greater Product Management Impact

280 Group

For product management to build a better product and market it more effectively, competitive analysis must be used throughout an organization and, more importantly, be viewed as a strategic activity. In this article, I’ll present information on why competitive analysis is so important, and give you some questions and a tool to help you improve your efforts. The Importance of Competitive Analysis. Intelligence always follows analysis. Introduction.

Assessing the Five Styles of Enterprise Business Intelligence

The world of BI and analytics has evolved. Discover the five styles of reporting and analysis, and learn the pros and cons of each in an enterprise scenario.

Become a Product Visionary with Alternative Futures Analysis

The Product Coalition

In addition to hiring really smart people and strong leaders, companies can use Alternative Futures Analysi s. What is Alternative Futures Analysis? Alternative futures analysis is a structured analytic technique that helps teams predict how the future might unfold.

Funnel Analysis Examples and Case Studies in 5 Industries

Amplitude

To get that insight, many product managers and marketers rely on funnel analysis to chart the different paths users take. Clarifying those differences will help you conduct your own funnel analysis and streamline users’ journey to conversion. What Is Funnel Analysis?

B2B 72

Website Funnel Analysis: Amplitude vs. Google Analytics

Amplitude

If you’re not conducting a website funnel analysis, you’re throwing money away. A website funnel analysis will help you understand where users drop out of the conversion process, but you’ll need an analytics tool to conduct one. What Is a Website Funnel Analysis?

Creating a Competitive Analysis Matrix

Actuation Consulting

How to Use a Competitive Analysis Matrix. Recently we’ve discussed the SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis. This tool is the Competitive Analysis Matrix. A Competitive Analysis Matrix is usually presented in a spreadsheet format. How the Competitive Analysis Matrix Works. The purpose of the Competitive Analysis Matrix is to identify gaps in your competitors’ offerings.

6 Styles of Data Analysis and Visualizations

Get inspiration for your next dashboard update in this guide to the six styles of analytics and data visualizations.

How to Use Cohort Analysis to Master Product Retention

Indicative

This process is known as cohort analysis. Cohort Analysis: Asking the Right Questions. Cohort analysis helps product teams break customer segments by initial onboarding or by user flow. Cohort analysis helps these teams give themselves a reality check.

Demo 61

Product Manager Money Wheel Analysis

DevelopmentCorporate

The Money Wheel is a sales deal analysis tool for product managers. It is basically a combination of root cause analysis and cohort analysis and for sales deals. The post Product Manager Money Wheel Analysis appeared first on Development Corporate. Product Management Money Wheel sales cohort analysis sales root cause analysis

How to Use Cohort Analysis to Master Product Retention in the Health, Wellness, and Fitness Industry

Indicative

Enter Cohort Analysis. This process is known as cohort analysis. Cohort Analysis: Asking the Right Questions. Cohort analysis helps product teams break up customer segments by initial onboarding or by user flow. Cohort Analysis in Action.

Customer Cohort Analysis vs User Cohort Analysis: What’s The Difference?

Amplitude

When you run a customer cohort analysis, you’ll find that revenue-driving users are your role-model users because they’re the users that get your value prop and sustainably grow your business. What Is Customer Cohort Analysis? What Customer Cohort Analysis Can Do for You.

How Product Managers Can Learn to Love Reporting

Speaker: Eric Feinstein, Professional Services Manager, Looker

He will discuss working through personas, data types, reporting needs analysis and ultimately how this comes together to form a roadmap for reporting functionality and interface. For a long time, Product Managers have found it challenging to design interfaces inside their products that users could use for reporting. It seems like PMs and engineers have grown to hate embedded reporting.

Funnel Analysis Examples and Case Studies in 5 Industries

Amplitude

To get that insight, many product managers and marketers rely on funnel analysis to chart the different paths users take. Clarifying those differences will help you conduct your own funnel analysis and streamline users’ journey to conversion. What Is Funnel Analysis?

B2B 56

Why Churn Analysis is the Key to Improving Customer Retention

Amplitude

By running a churn analysis, you can identify ways to fix issues that are causing your customers to leave. What Is Churn Analysis? Churn analysis is the process of evaluating your data to discover where in the customer journey people stop using your product, and why. The point of churn analysis is to figure out how to fix the problems that cause people to leave, while retention analysis includes both reducing churn and finding ways to add value to keep your users.

Product design is about cost-benefit analysis

Inside Intercom

Product design is about cost-benefit analysis. Here’s how I think of it: The cost-benefit analysis of features. The post Product design is about cost-benefit analysis appeared first on Inside Intercom. Product & Design cost-benefit analysis product designHow useful is something versus how hard is it to do.

Podcast: Mastering Business Analysis

Mironov Consulting

Dave Saboe hosts the Mastering Business Analysis podcast series. Featured Events Jobs Market Thinking Organizations Requirements analysis outcome output product management product owner roles valueThis episode is called “ Product Management – Build the Right Thing ” and includes discussion on: Product Managers and Product Owners. Getting out from behind our desks to better understand customers and markets. Output versus outcome.

Creating a Product Roadmap is Easy

Speaker: Shardul Mehta, VP of Product Management, Amwell

As a product manager, it is our job to drive sustainable business growth. And one of the chief ways we do that is by crafting a coherent product roadmap. Thanks to these roadmaps, everyone knows what we’re working on now vs. later, where we’re headed, and how we’re getting there. Fail at making this map, and you sacrifice not only your own credibility, but the credibility of the entire company. The bad news? Product managers rarely have the time to adequately prepare. The good news? While we should absolutely do the research and analysis needed to craft a proper roadmap, we actually don’t need to wait until it’s completed. We can actually do both in parallel. And what’s more is that once you can do that, product roadmapping becomes easy. Join Shardul Mehta, VP of Product Management, American Well, and learn how to master the intricacies of any product roadmap.

Product Update: Brighter Look, Intuitive Analysis, Easier Collaboration

Indicative

Navigate tools and saved analysis at the top of your screen. Navigation can be found at the top of the app to free up more space to focus on what’s important – data analysis. You can view any dashboard or analysis directly from your mobile device. Simply open app.indicative.com, or an existing link to visit your analysis on the go. While on the topic of widgets, you can now also add context to your analysis using Text Widgets. .

Funnel Analysis: Ultimate Guide for Product Managers

UXCam Bluespace

An optimized conversion funnel analysis is critical for your product’s success. Insights Product Management

3 Ways to Use Conversion Analysis on Your Website

Amplitude

Conversion analysis is the cornerstone of any efforts to increase leads on your website. We’ll show you three ways you can leverage conversion analysis on your shopping cart, landing pages, and blog posts. What Is Conversion Analysis? Shopping Cart Conversion Analysis.

Blog 52

3 Ways to Use Conversion Analysis on Your Website

Amplitude

Conversion analysis is the cornerstone of any efforts to increase leads on your website. We’ll show you three ways you can leverage conversion analysis on your shopping cart, landing pages, and blog posts. What Is Conversion Analysis? Shopping Cart Conversion Analysis.

Blog 52

Encouraging Innovation in an Established Product Culture

Speaker: Richard Cardran, Chief Creative Officer and VP Strategy, HIA Technologies

Innovation is both a process and an outcome. The best way to begin innovating your products is by innovating your internal process. We'll explore the challenges, solutions, and hands-on techniques for becoming a successful "agent of change" within a well-established product culture. We'll examine the importance of UX and user-centric feature analysis, the adaptation of Agile Methodologies to the creative process, as well as a way to drive successful culture change for setting expectations and winning approvals with cross-functional stakeholders. Innovation and Leadership go hand in hand. Join Richard Cardran, Chief Creative Officer and VP Strategy, HIA Technologies, as we assess some case studies to see how to lead with a clear strategy well-defined tactics, and an unbiased understanding of the fundamental question: "why are you innovating?"

Collection, Analysis, Action: A Beginner’s Guide to the Product Stack

Mixpanel

To build a product stack that gives you these necessary insights, there are three core components to know about: collection, analysis, and action. Analysis. Without a robust approach to the analysis stage, the rest of the stack becomes pretty meaningless.

B2C 72

3 Ways to Use Cohort Analysis (Beyond Improving Retention)

Amplitude

Google “cohort analysis” and you’ll find plenty of resources telling you how you can use it to improve customer retention. And they’re right: a cohort analysis is a great method for understanding how your users engage with your product. But First, What Is Cohort Analysis?

Using Win-Loss Analysis to Improve Sales Alignment

Pragmatic Marketing

As you look to get started, check out this previous Pragmatic blog post for some helpful tips and best practices about win-loss analysis Because you’re reading this blog, your role likely involves making purchases (occasionally or frequently) on behalf of your company. Perhaps you’re a product marketer, product manager or data scientist.

Demo 70

Using Win-Loss Analysis to Improve Sales Alignment

Pragmatic Marketing

As you look to get started, check out this previous Pragmatic blog post for some helpful tips and best practices about win-loss analysis Because you’re reading this blog, your role likely involves making purchases (occasionally or frequently) on behalf of your company. Perhaps you’re a product marketer, product manager or data scientist.

Demo 70

How To Build Data-Informed Products

Speaker: Tim Herbig, Director, iridion

As a product manager, you probably know specific ways to gather data to inform your product decisions, like the ever-popular A/B test. But as they say, you wouldn't put a round peg in a square hole. What about the times when it doesn't make sense to A/B test, because you have too small a sample size? Do you just do it anyway, because your company's product culture requires that you have those numbers? Tim Herbig will share his hands-on approach to working with analytics in agile product management. Tim will discuss the line between being data-informed versus data-driven. The audience will leave with an analysis toolkit filled with the right data tools for every scenario. Data validation won't be an issue again.