INDUSTRY INSIGHTS YOUR PEERS ARE READING
Product design is about cost-benefit analysis. Here’s how I think of it: The cost-benefit analysis of features. The post Product design is about cost-benefit analysis appeared first on Inside Intercom. Product & Design cost-benefit analysis product design MORE
It’s win/loss analysis. She went into the new VP’s office and saw her Win/Loss Analysis on his desk. Shouldn’t sales reps do win/loss analysis? A little win/loss analysis will tell you plenty about what you do right and wrong in your selling. MORE
Four Things A Good TOWS Analysis Has. The post TOWS: Step Beyond A SWOT Analysis appeared first on Actuation Consulting. Last week we considered the benefits and use of the SWOT Matrix that mapped out Strengths, Weaknesses, Opportunities, and Threats. Today, we’re going to look at the TOWS Matrix. You can use the information that emerges from this matrix to develop options for addressing issues that were revealed through SWOT. MORE
Information: information is the output of data, after analysis. As such, the goal of data analysis is to find out why something is happening. Data analysis. Knowing how to apprehend raw data or how to choose the best graph out of an analysis takes time. Extracting information from data often means one person doing the analysis and coming up with results. Just because you’ve made your analysis available, doesn’t mean that people in your company will hear it. MORE
Introducing Win/Loss Analysis. One of the most chronically under-utilized ways of getting to product data is by using win/loss analysis (WLA). How to do Win/Loss Analysis. Win/Loss analysis is typically done in phases. The Impact of Win/Loss Analysis on Product Leaders. MORE
This article was originally posted on AB Tasty as How Cohort Analysis Can Increase Your Conversions. This is a guest post by Charlie Carpenter, co-founder and CEO of Kite. Anyone running an eCommerce site – or, indeed, Read more. MORE
There’s one tool in particular that can provide you with a deeper understanding of user engagement: action cohort analysis. Action Cohort Analysis: What is it? To help you better understand how cohort analysis works, let’s first go over the actual setup of this tool. MORE
Michael Porter’s value chain analysis is usually applied to the processes that would occur in a typical manufacturing company. Increase revenue Product Management ROI Value chain analysis MORE
” An important point in Rich’s article is that the work you need to do (to roll your own <insert system here>) is much larger than a shallow analysis would lead you to believe. Defining and building a good minimum viable product is much harder than it sounds. MORE
For this reason, competitor analysis represents one of the most easily accessible methods to get a product on the right track. Competitor analysis establishes what position in the market you occupy and helps you explore new opportunities to work on. Example from a competitor analysis spreadsheet. Competitor analysis is not about copying others’ solutions. After exploring all the competitors and assembling a huge spreadsheet full of data, do the analysis. MORE
Businesses are collaborating more today than ever before. Global expansions and global growth opportunities mean that contracts can’t be relegated to one location anymore. Data Enrichment MORE
How to Use a Competitive Analysis Matrix. Recently we’ve discussed the SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis. This tool is the Competitive Analysis Matrix. A Competitive Analysis Matrix is usually presented in a spreadsheet format. How the Competitive Analysis Matrix Works. The purpose of the Competitive Analysis Matrix is to identify gaps in your competitors’ offerings. MORE
Practitioner’s Workshop in Boston: Competitive Analysis for Product Managers. We’ll be sharing best practice techniques, practical advice, models and examples for competitive analysis that we use with our clients. This is a great opportunity to improve your competitive intelligence gathering skills, learn new techniques, get feedback and guidance on your approach to competitive analysis, and network with other product management professionals. MORE
product-strategy product-manager competitive-analysis prioritization product-managementThings I learned the hard way, but you don’t have to Credit: Spider-Man: Into the Spider-Verse, Sony Picture Converting into a product manager has never been an easy task, however ready I thought I was. MORE
A Tinder Product Analysis à la Jimmy Jr. How Tinder keeps users using Overview How did Tinder, popular dating app, grow from launching across a few college campuses in 2012, to 12 million daily matches in just 2 years? MORE
Data Driven Product Management customer feedback Data analysis marketing prototyping stakeholder management user experience user researchWhen developing products, customer insight is vital to understanding the critical question: where are we going? MORE
How much time should we spend on win-loss analysis? If there’s an enormous gap your product that addresses a problem everyone has, you don’t need any win-loss analysis to figure that out. Bottom line: Apply the 80/20 rule to your win-loss analysis. The post Win-Loss Analysis: It’s Rarely the Product appeared first on Proficientz - Product Management Training for B2B. MORE
Not only does competitive analysis illustrate a product’s strengths and weaknesses in comparison to those from other vendors, it can also inform how to sell and position it. The benefits of competitive analysis. Competitive analysis might seem like a pain in the neck and an activity that pulls you away from your job of working on your own products. Before you begin a competitive analysis. How to perform a competitive analysis. Competitive analysis never ends. MORE
Practitioner’s Workshop in Boston: Competitive Analysis for Product Managers. We’ll be sharing best practice techniques, practical advice, models and examples for competitive analysis that we use with our clients. This is a great opportunity to improve your competitive intelligence gathering skills, learn new techniques, get feedback and guidance on your approach to competitive analysis, and network with other product management professionals. MORE
Does it include Conjoint Analysis? To explore the topic and walk through an example of using Conjoint Analysis, I tracked down a previous guest from way back in episode 008. Summary of questions discussed: What do we use Conjoint Analysis for? Perform the statistical analysis. MORE
Business Analysis Kano Analysis Marketing Prioritization Product Management Product Strategy Requirements Requirements gathering Requirements Models levitt market product strategyAs Steven Haines first told me, “strategy first, roadmap second.” ” There is a step between the two – deciding which problems you will focus on solving with your product. MORE
Dave Saboe hosts the Mastering Business Analysis podcast series. Featured Events Jobs Market Thinking Organizations Requirements analysis outcome output product management product owner roles value MORE
for e.g. analysis of marketing campaigns to figure out?—?what A marketer skilled with essential data science skills can use MS Excel, Power BI, Tableau or other business analytics tools and apply simple methodologies like correlation and aggregate analysis to, execute the campaign analysis and better inform their marketing budgeting decisions. Thanks for your response, Robert. MORE
Adding win-loss analysis to your product management toolbox may be the single most effective change you can make. One of those is win-loss analysis. However, savvy product management groups recognize it as vital analysis for improving products and the customer experience. MORE
Funnel analysis helps determine the point in which users are dropping off of a series of events that leads towards a defined goal. Funnel Analysis There is a significant drop off of users who have created a survey, but not added any survey questions. MORE
To pan the gold out of the wins and losses happening every day, you’ll need a carefully planned and executed win/loss analysis program. Maximizing the Benefits of Your Win/Loss Analysis Program. If not prioritized, the roll out of your win/loss analysis program can drag on. MORE
A cohort retention analysis is a helpful tool for product teams to understand how many of their users return to their product and after what period of time. Cohort analysis is one of many product analytics tools available within the Aptrinsic product experience platform. MORE
My Two Cents: A Robinhood Growth Analysis was originally published in ProductCoalition.com on Medium, where people are continuing the conversation by highlighting and responding to this story. How a financial services startup acquired 4MM+ users in 3 years. You’re responsible adults. MORE
With usage data, you can look at exactly how pervasive use is across your customer base –and work to make a value-based analysis on whether keeping this feature is a viable business decision. Data Driven Product Management Data Data Analysis Data-Driven Product Management Product Development Product Planning Usage dataRecently, Gartner revealed its top predictions for IT organizations for 2018. MORE
Practitioner’s Workshop in Boston: Competitive Analysis for Product Managers. We’ll be sharing best practice techniques, practical advice, models and examples for competitive analysis that we use with our clients. This is a great opportunity to improve your competitive intelligence gathering skills, learn new techniques, get feedback and guidance on your approach to competitive analysis, and network with other product management professionals. MORE
Practitioner’s Workshop in Boston: Competitive Analysis for Product Managers. We’ll be sharing best practice techniques, practical advice, models and examples for competitive analysis that we use with our clients. This is a great opportunity to improve your competitive intelligence gathering skills, learn new techniques, get feedback and guidance on your approach to competitive analysis, and network with other product management professionals. MORE
Cohort analysis is often overlooked, but it can yield insightful information and actionable advice to improve acquisition, retention and monetization. However, as we’re talking about cohort analysis, we’ll need to get a bit more specific about the type of cohort we’re interested in tracking. MORE
A win/loss analysis is one of the most critical analyses that a product marketer can create to benefit their teams. All of your teams will benefit from the win/loss analysis you produce. It’s essential to incorporate both quantitative data and qualitative data into your analysis. MORE
Analysis Related Topics Mind the Product
NOVEMBER 10, 2017
Cohort analysis is often overlooked, but it can yield insightful information and actionable advice to improve acquisition, retention and monetization. However, as we’re talking about cohort analysis, we’ll need to get a bit more specific about the type of cohort we’re interested in tracking.
Inside Intercom
FEBRUARY 18, 2019
Product design is about cost-benefit analysis. Here’s how I think of it: The cost-benefit analysis of features. The post Product design is about cost-benefit analysis appeared first on Inside Intercom. Product & Design cost-benefit analysis product design
ProductPlan
MAY 2, 2019
Not only does competitive analysis illustrate a product’s strengths and weaknesses in comparison to those from other vendors, it can also inform how to sell and position it. The benefits of competitive analysis. Competitive analysis might seem like a pain in the neck and an activity that pulls you away from your job of working on your own products. Before you begin a competitive analysis. How to perform a competitive analysis. Competitive analysis never ends.
Pragmatic Marketing
MARCH 19, 2019
A win/loss analysis is one of the most critical analyses that a product marketer can create to benefit their teams. All of your teams will benefit from the win/loss analysis you produce. It’s essential to incorporate both quantitative data and qualitative data into your analysis.
Speaker: Eric Feinstein, Professional Services Manager, Looker
He will discuss working through personas, data types, reporting needs analysis and ultimately how this comes together to form a roadmap for reporting functionality and interface. For a long time, Product Managers have found it challenging to design interfaces inside their products that users could use for reporting. It seems like PMs and engineers have grown to hate embedded reporting.
Actuation Consulting
JULY 30, 2018
How to Use a Competitive Analysis Matrix. Recently we’ve discussed the SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis. This tool is the Competitive Analysis Matrix. A Competitive Analysis Matrix is usually presented in a spreadsheet format. How the Competitive Analysis Matrix Works. The purpose of the Competitive Analysis Matrix is to identify gaps in your competitors’ offerings.
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AB Tasty
OCTOBER 24, 2018
This article was originally posted on AB Tasty as How Cohort Analysis Can Increase Your Conversions. This is a guest post by Charlie Carpenter, co-founder and CEO of Kite. Anyone running an eCommerce site – or, indeed, Read more.
DemandMatrix
JANUARY 8, 2019
Businesses are collaborating more today than ever before. Global expansions and global growth opportunities mean that contracts can’t be relegated to one location anymore. Data Enrichment
Aptrinsic
JUNE 6, 2018
Funnel analysis helps determine the point in which users are dropping off of a series of events that leads towards a defined goal. Funnel Analysis There is a significant drop off of users who have created a survey, but not added any survey questions.
Proficientz – Product Management University
MARCH 3, 2017
How much time should we spend on win-loss analysis? If there’s an enormous gap your product that addresses a problem everyone has, you don’t need any win-loss analysis to figure that out. Bottom line: Apply the 80/20 rule to your win-loss analysis. The post Win-Loss Analysis: It’s Rarely the Product appeared first on Proficientz - Product Management Training for B2B.
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The Product Coalition
AUGUST 13, 2018
My Two Cents: A Robinhood Growth Analysis was originally published in ProductCoalition.com on Medium, where people are continuing the conversation by highlighting and responding to this story. How a financial services startup acquired 4MM+ users in 3 years. You’re responsible adults.
UX Studio
AUGUST 28, 2017
For this reason, competitor analysis represents one of the most easily accessible methods to get a product on the right track. Competitor analysis establishes what position in the market you occupy and helps you explore new opportunities to work on. Example from a competitor analysis spreadsheet. Competitor analysis is not about copying others’ solutions. After exploring all the competitors and assembling a huge spreadsheet full of data, do the analysis.
Product Management 2.0
AUGUST 23, 2016
To pan the gold out of the wins and losses happening every day, you’ll need a carefully planned and executed win/loss analysis program. Maximizing the Benefits of Your Win/Loss Analysis Program. If not prioritized, the roll out of your win/loss analysis program can drag on.
Under10 Playbook
NOVEMBER 2, 2016
It’s win/loss analysis. She went into the new VP’s office and saw her Win/Loss Analysis on his desk. Shouldn’t sales reps do win/loss analysis? A little win/loss analysis will tell you plenty about what you do right and wrong in your selling.
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analysis paralysis. Here, we’ll take a quick look at two proven techniques used by Software Pricing Partners: economic impact analysis. and competitive pricing analysis. Economic Impact Analysis is a helpful pricing technique. HOW TO PACKAGE & PRICE EMBEDDED ANALYTICS.
Aptrinsic
JUNE 7, 2018
A cohort retention analysis is a helpful tool for product teams to understand how many of their users return to their product and after what period of time. Cohort analysis is one of many product analytics tools available within the Aptrinsic product experience platform.
The Product Coalition
JUNE 27, 2018
There’s one tool in particular that can provide you with a deeper understanding of user engagement: action cohort analysis. Action Cohort Analysis: What is it? To help you better understand how cohort analysis works, let’s first go over the actual setup of this tool.
Actuation Consulting
MARCH 12, 2018
Four Things A Good TOWS Analysis Has. The post TOWS: Step Beyond A SWOT Analysis appeared first on Actuation Consulting. Last week we considered the benefits and use of the SWOT Matrix that mapped out Strengths, Weaknesses, Opportunities, and Threats. Today, we’re going to look at the TOWS Matrix. You can use the information that emerges from this matrix to develop options for addressing issues that were revealed through SWOT.
The Product Coalition
JUNE 29, 2018
A Tinder Product Analysis à la Jimmy Jr. How Tinder keeps users using Overview How did Tinder, popular dating app, grow from launching across a few college campuses in 2012, to 12 million daily matches in just 2 years?
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share analysis, and connect new data sources to the. to do their own analysis? Updating your application’s dashboards and reporting features. may feel optional—until suddenly it’s not. Watch for these 5 signs. that you’re at risk for an analytics emergency. Early Indicators.
Product Beautiful
FEBRUARY 24, 2014
Introducing Win/Loss Analysis. One of the most chronically under-utilized ways of getting to product data is by using win/loss analysis (WLA). How to do Win/Loss Analysis. Win/Loss analysis is typically done in phases. The Impact of Win/Loss Analysis on Product Leaders.
Product Innovation Educators
OCTOBER 30, 2017
Adding win-loss analysis to your product management toolbox may be the single most effective change you can make. One of those is win-loss analysis. However, savvy product management groups recognize it as vital analysis for improving products and the customer experience.
All About Product Management
APRIL 29, 2007
Michael Porter’s value chain analysis is usually applied to the processes that would occur in a typical manufacturing company. Increase revenue Product Management ROI Value chain analysis
Product Innovation Educators
OCTOBER 31, 2016
Does it include Conjoint Analysis? To explore the topic and walk through an example of using Conjoint Analysis, I tracked down a previous guest from way back in episode 008. Summary of questions discussed: What do we use Conjoint Analysis for? Perform the statistical analysis.
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0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Data Visualizations Interactive Dashboards and Reports Embedded Self-Service Analysis. 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Data Visualizations Interactive Dashboards and Reports Embedded Self-Service Analysis. 2018 STATE OF. EMBEDDED.
Mind the Product
APRIL 23, 2019
Information: information is the output of data, after analysis. As such, the goal of data analysis is to find out why something is happening. Data analysis. Knowing how to apprehend raw data or how to choose the best graph out of an analysis takes time. Extracting information from data often means one person doing the analysis and coming up with results. Just because you’ve made your analysis available, doesn’t mean that people in your company will hear it.
Good Product Manager
JULY 27, 2015
Practitioner’s Workshop in Boston: Competitive Analysis for Product Managers. We’ll be sharing best practice techniques, practical advice, models and examples for competitive analysis that we use with our clients. This is a great opportunity to improve your competitive intelligence gathering skills, learn new techniques, get feedback and guidance on your approach to competitive analysis, and network with other product management professionals.
Good Product Manager
AUGUST 17, 2015
Practitioner’s Workshop in Boston: Competitive Analysis for Product Managers. We’ll be sharing best practice techniques, practical advice, models and examples for competitive analysis that we use with our clients. This is a great opportunity to improve your competitive intelligence gathering skills, learn new techniques, get feedback and guidance on your approach to competitive analysis, and network with other product management professionals.
Good Product Manager
AUGUST 17, 2015
Practitioner’s Workshop in Boston: Competitive Analysis for Product Managers. We’ll be sharing best practice techniques, practical advice, models and examples for competitive analysis that we use with our clients. This is a great opportunity to improve your competitive intelligence gathering skills, learn new techniques, get feedback and guidance on your approach to competitive analysis, and network with other product management professionals.
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for analysis, embedded analytics puts data in context of the applications users already love. MONETIZING ANALYTICS FEATURES: Why Data Visualizations. Will Never Be Enough. Go beyond basic embedded dashboards to diferentiate your. application and maximize the value of embedded analytics.
Good Product Manager
JULY 27, 2015
Practitioner’s Workshop in Boston: Competitive Analysis for Product Managers. We’ll be sharing best practice techniques, practical advice, models and examples for competitive analysis that we use with our clients. This is a great opportunity to improve your competitive intelligence gathering skills, learn new techniques, get feedback and guidance on your approach to competitive analysis, and network with other product management professionals.
Tyner Blain
NOVEMBER 26, 2018
Business Analysis Kano Analysis Marketing Prioritization Product Management Product Strategy Requirements Requirements gathering Requirements Models levitt market product strategyAs Steven Haines first told me, “strategy first, roadmap second.” ” There is a step between the two – deciding which problems you will focus on solving with your product.
Inside Intercom
JUNE 15, 2018
Typically this is done using a cohort analysis. A cohort analysis is a technique borrowed from medicine to see how variables change over in different groups with different starting conditions. The goal is to empower someone doing cohort analysis.
Mind the Product
DECEMBER 4, 2017
With usage data, you can look at exactly how pervasive use is across your customer base –and work to make a value-based analysis on whether keeping this feature is a viable business decision. Data Driven Product Management Data Data Analysis Data-Driven Product Management Product Development Product Planning Usage dataRecently, Gartner revealed its top predictions for IT organizations for 2018.
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functionality, more flexibility in their analysis, and more. WHY “BUILD OR BUY?” IS THE WRONG QUESTION FOR ANALYTICS Introduction.1 When to Build Your Own Analytics. 2 When to Buy a Bolt-On Solution. 6 When to Take a Combined Approach. 9 About Logi Analytics.
Tyner Blain
JULY 22, 2016
” An important point in Rich’s article is that the work you need to do (to roll your own <insert system here>) is much larger than a shallow analysis would lead you to believe. Defining and building a good minimum viable product is much harder than it sounds.
The Product Coalition
MARCH 19, 2019
product-strategy product-manager competitive-analysis prioritization product-managementThings I learned the hard way, but you don’t have to Credit: Spider-Man: Into the Spider-Verse, Sony Picture Converting into a product manager has never been an easy task, however ready I thought I was.
Mind the Product
FEBRUARY 7, 2017
Data Driven Product Management customer feedback Data analysis marketing prototyping stakeholder management user experience user researchWhen developing products, customer insight is vital to understanding the critical question: where are we going?
Piyanka Jain
MAY 24, 2019
for e.g. analysis of marketing campaigns to figure out?—?what A marketer skilled with essential data science skills can use MS Excel, Power BI, Tableau or other business analytics tools and apply simple methodologies like correlation and aggregate analysis to, execute the campaign analysis and better inform their marketing budgeting decisions. Thanks for your response, Robert.
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