“Product” Market Analysis vs. “Solutions” Market Analysis: 3 Key Differences

Proficientz

Market analysis is one of the first and most important steps in the success of any business, large or small, products and services. 3 Key Differences Between Product and Solutions Market Analysis.

Competitive Analysis: How to Dismantle the Competition

280 Group

The post Competitive Analysis: How to Dismantle the Competition appeared first on 280 Group. “It is nice to have valid competition; it pushes you to do better.” ” —Gianni Versace, Designer. How well do you really know your competition?

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The Xero API Analysis

The Product Coalition

Today we’re going to take a look at the Xero API as part of our analysis of the ASX100’s APIs. This post isn’t a strict analysis?—?this In the long run, we’re making an effort to understand what best practice looks like in the wild. this will come in a later post.

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A Guide to Gap Analysis

The Product Coalition

When this happens, gap analysis can help. With gap analysis, you make sure that what you’re doing currently aligns with the future you’re chasing. Here’s a handy guide to gap analysis. What is gap analysis? And that’s how to complete a gap analysis.

What is Contextual Analytics? The Next Evolution of Embedded Analytics

Download this whitepaper to learn what contextual analytics is, how BI platforms like Yellowfin revolutionize the way users discover insights from their data with native contextual analytics, and how it adds value to your software solution by elevating the user experience.

Mythbusters: Competitive analysis ? Feature comparison

The Product Coalition

Mythbusters: Competitive analysis ? competitive-advantage product-management competitive-analysis product-strategyI’ve heard it many times: “We’ve run through our competitors and compiled the list of features they have”.

“How to….” undertake a competitor analysis

BrainMates

A competitor analysis is one of the fundamental things you should do before you launch a new Product or business. How to undertake a competitor analysis. An important distinction to make before we begin is that a competitor analysis is not a product comparison.

SWOT Analysis | How to Give Your Product Portfolio a Good SWOT

Proficientz

SWOT analysis is far from a new concept, especially for individual products. What is a Product Portfolio SWOT Analysis? Who Owns SWOT Analysis? Making Your Portfolio SWOT Analysis Actionable. SWOT Analysis for Your Organization.

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Fixing Your Scrum: A Forensic Product Backlog Analysis (Part 1)

The Product Coalition

TL; DR: Forensic Product Backlog Analysis Garbage in, garbage out: No matter whether your team chose Scrum for the right purpose?—?solving Product Backlog Analysis: From Oversized to Waterfall Planning in Disguise What does “forensic” mean in the context of Product Backlog management?

Competitive Analysis: How Product Managers Can Pinpoint Which Competitors Matter Most

280 Group

This article discusses the big picture of Competitive Analysis and how you can get a thorough understanding of the competitive landscape. Competitive Analysis – Play Chess, Not Musical Chairs. Competitive analysis for the win. Operationalize Competitive Analysis.

How to Package and Price Embedded Analytics

analysis paralysis. Here, we’ll take a quick look at two proven techniques used by Software Pricing Partners: economic impact analysis. and competitive pricing analysis. Economic Impact Analysis is a helpful pricing technique. HOW TO PACKAGE & PRICE EMBEDDED ANALYTICS.

How to Ace Competitive Analysis

UserVoice

Constantly comparing yourself to your peers might be silly when you’re in high school, but in the work world, it’s a different story. Keeping tabs on the competition in business isn’t a petty affair. Your company’s ability to know what other players in your market are up to is essential to hold onto your current customers and achieve the growth your stakeholders are counting on. Source. Product Management

Competitive Analysis to Competitive Intelligence: Evolving for Greater Product Management Impact

280 Group

For product management to build a better product and market it more effectively, competitive analysis must be used throughout an organization and, more importantly, be viewed as a strategic activity. The Importance of Competitive Analysis. Intelligence always follows analysis.

Run a Customer Experience Analysis with Product Analytics

Amplitude

Companies must perform customer experience analysis to identify user actions that bring about friction or delight, and then gather insights based on these behaviors. What Is Customer Experience Analysis? This customer experience analysis tends to be complex.

Become a Product Visionary with Alternative Futures Analysis

The Product Coalition

In addition to hiring really smart people and strong leaders, companies can use Alternative Futures Analysi s. What is Alternative Futures Analysis? Alternative futures analysis is a structured analytic technique that helps teams predict how the future might unfold.

5 Early Indicators Your Embedded Analytics Will Fail

share analysis, and connect new data sources to the. to do their own analysis? Updating your application’s dashboards and reporting features. may feel optional—until suddenly it’s not. Watch for these 5 signs. that you’re at risk for an analytics emergency. Early Indicators.

How to Ace Competitive Analysis

UserVoice

Because your competitions’ actions can involved so many aspects of your company’s tactics and strategies, it can be difficult to figure out who should “own” competitive analysis. Product management is one logical landing place for competitive analysis, as they “own” the product and therefore should be optimizing it to be as competitive as possible in the marketplace. Providing a regularly scheduled competitive analysis bulletin also ensure you have everyone’s attention.

Naming 100

Eight Tips for Effective Win-Loss Analysis

ProductCraft

Read more » The post Eight Tips for Effective Win-Loss Analysis appeared first on ProductCraft by Pendo. Best Practices Customer Feedback Product Teams Strategic Planning Win-Loss AnalysisTo build a more sellable product, you need to know why prospective customers do or don’t purchase your product. What was their final decision? Did they perceive any product gaps? What other factors influenced their decision? Which alternative solutions did they consider?

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My Two Cents: A Robinhood Failure Analysis (a sequel)

The Product Coalition

How a $7.6 billion behemoth of a unicorn managed to fail its 10MM+ users. Continue reading on ProductCoalition.com ». product-management technology startup investing tech

Customer Cohort Analysis vs User Cohort Analysis: What’s The Difference?

Amplitude

When you run a customer cohort analysis, you’ll find that revenue-driving users are your role-model users because they’re the users that get your value prop and sustainably grow your business. What Is Customer Cohort Analysis? What Customer Cohort Analysis Can Do for You.

Assessing the Five Styles of Enterprise Business Intelligence

The world of BI and analytics has evolved. Discover the five styles of reporting and analysis, and learn the pros and cons of each in an enterprise scenario.

From Data Analysis to Data Storytelling: Improving the Product Experience at Chick-fil-A

Amplitude

A Lack of Analysis Leads to Unanswered Questions. We didn’t have any product UX tools, so any analysis had to be done looking at point of sale transactions and creating analysis using credit card hashes. Great Analysis Leads to a Great Experience.

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Why Churn Analysis is the Key to Improving Customer Retention

Amplitude

By running a churn analysis, you can identify ways to fix issues that are causing your customers to leave. What Is Churn Analysis? Churn analysis is the process of evaluating your data to discover where in the customer journey people stop using your product, and why.

Funnel Analysis Examples and Case Studies in 5 Industries

Amplitude

To get that insight, many product managers and marketers rely on funnel analysis to chart the different paths users take. Clarifying those differences will help you conduct your own funnel analysis and streamline users’ journey to conversion. What Is Funnel Analysis?

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Creating a Competitive Analysis Matrix

Actuation Consulting

How to Use a Competitive Analysis Matrix. Recently we’ve discussed the SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis. This tool is the Competitive Analysis Matrix. A Competitive Analysis Matrix is usually presented in a spreadsheet format. How the Competitive Analysis Matrix Works. The purpose of the Competitive Analysis Matrix is to identify gaps in your competitors’ offerings.

6 Styles of Data Analysis and Visualizations

Get inspiration for your next dashboard update in this guide to the six styles of analytics and data visualizations.

Product Update: Brighter Look, Intuitive Analysis, Easier Collaboration

Indicative

Navigate tools and saved analysis at the top of your screen. Navigation can be found at the top of the app to free up more space to focus on what’s important – data analysis. You can view any dashboard or analysis directly from your mobile device.

How to Use Cohort Analysis to Master Product Retention

Indicative

This process is known as cohort analysis. Cohort Analysis: Asking the Right Questions. Cohort analysis helps product teams break customer segments by initial onboarding or by user flow. Cohort analysis helps these teams give themselves a reality check.

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Product Manager Money Wheel Analysis

DevelopmentCorporate

The Money Wheel is a sales deal analysis tool for product managers. It is basically a combination of root cause analysis and cohort analysis and for sales deals. The post Product Manager Money Wheel Analysis appeared first on Development Corporate. Product Management Money Wheel sales cohort analysis sales root cause analysis

Website Funnel Analysis: Amplitude vs. Google Analytics

Amplitude

If you’re not conducting a website funnel analysis, you’re throwing money away. A website funnel analysis will help you understand where users drop out of the conversion process, but you’ll need an analytics tool to conduct one. What Is a Website Funnel Analysis?

How Product Managers Can Learn to Love Reporting

Speaker: Eric Feinstein, Professional Services Manager, Looker

He will discuss working through personas, data types, reporting needs analysis and ultimately how this comes together to form a roadmap for reporting functionality and interface.

Keep your eyes open?—?Qualitative analysis at its best!

The Product Coalition

As a Product Manager or a startup founder, the product-usage data and its analysis are of paramount importance. Data analysis at its core can be either quantitative or qualitative. It is pretty easy to accumulate data for quantitative analysis. Qualitative analysis at its best!

Customer Cohort Analysis vs User Cohort Analysis: What’s The Difference?

Amplitude

When you run a customer cohort analysis, you’ll find that revenue-driving users are your role-model users because they’re the users that get your value prop and sustainably grow your business. What Is Customer Cohort Analysis? What Customer Cohort Analysis Can Do for You.

Using Win-Loss Analysis to Improve Sales Alignment

Pragmatic Marketing

As you look to get started, check out this previous Pragmatic blog post for some helpful tips and best practices about win-loss analysis Because you’re reading this blog, your role likely involves making purchases (occasionally or frequently) on behalf of your company.

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Using Win-Loss Analysis to Improve Sales Alignment

Pragmatic Marketing

As you look to get started, check out this previous Pragmatic blog post for some helpful tips and best practices about win-loss analysis Because you’re reading this blog, your role likely involves making purchases (occasionally or frequently) on behalf of your company.

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Creating a Product Roadmap is Easy

Speaker: Shardul Mehta, VP of Product Management, Amwell

As a product manager, it is our job to drive sustainable business growth. And one of the chief ways we do that is by crafting a coherent product roadmap. Thanks to these roadmaps, everyone knows what we’re working on now vs. later, where we’re headed, and how we’re getting there. Fail at making this map, and you sacrifice not only your own credibility, but the credibility of the entire company. The bad news? Product managers rarely have the time to adequately prepare. The good news? While we should absolutely do the research and analysis needed to craft a proper roadmap, we actually don’t need to wait until it’s completed. We can actually do both in parallel. And what’s more is that once you can do that, product roadmapping becomes easy. Join Shardul Mehta, VP of Product Management, American Well, and learn how to master the intricacies of any product roadmap.

Podcast: Mastering Business Analysis

Mironov Consulting

Dave Saboe hosts the Mastering Business Analysis podcast series. Featured Events Jobs Market Thinking Organizations Requirements analysis outcome output product management product owner roles valueThis episode is called “ Product Management – Build the Right Thing ” and includes discussion on: Product Managers and Product Owners. Getting out from behind our desks to better understand customers and markets. Output versus outcome.

Product design is about cost-benefit analysis

Inside Intercom

Product design is about cost-benefit analysis. Here’s how I think of it: The cost-benefit analysis of features. The post Product design is about cost-benefit analysis appeared first on Inside Intercom. Product & Design cost-benefit analysis product designHow useful is something versus how hard is it to do.

Funnel Analysis Examples and Case Studies in 5 Industries

Amplitude

To get that insight, many product managers and marketers rely on funnel analysis to chart the different paths users take. Clarifying those differences will help you conduct your own funnel analysis and streamline users’ journey to conversion. What Is Funnel Analysis?

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Introducing Milestone Analysis: Uncover the Moments That Create High-value Customers

Amplitude

This means that the concept of a milestone analysis—in which product teams can identify critical milestones in the customer journey—has gone from being a weeks-long search to a three-click discovery. Milestone analysis can be performed through the new Historical Count feature in Amplitude.

Events 101

Encouraging Innovation in an Established Product Culture

Speaker: Richard Cardran, Chief Creative Officer and VP Strategy, HIA Technologies

Innovation is both a process and an outcome. The best way to begin innovating your products is by innovating your internal process. We'll explore the challenges, solutions, and hands-on techniques for becoming a successful "agent of change" within a well-established product culture. We'll examine the importance of UX and user-centric feature analysis, the adaptation of Agile Methodologies to the creative process, as well as a way to drive successful culture change for setting expectations and winning approvals with cross-functional stakeholders. Innovation and Leadership go hand in hand. Join Richard Cardran, Chief Creative Officer and VP Strategy, HIA Technologies, as we assess some case studies to see how to lead with a clear strategy well-defined tactics, and an unbiased understanding of the fundamental question: "why are you innovating?"