Userpilot

JANUARY 22, 2024

A product marketing framework is like a compass that guides you through the complex, fast-paced world of SaaS. From initial launch to ongoing product management , this framework acts as a map towards sustainable growth. First, you need to research your audience and the available framework options.

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Userpilot

MARCH 22, 2021

The world of software is crowded with a variety of product marketing tools that are ‘supposed’ to transform your workflow. But more often than not, so many of these tools end up being more work to set up, maintain or use. Product Marketing Tools Overview. What Is Product Marketing?

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Userpilot

APRIL 21, 2024

Investing in the right NPS feedback software is crucial especially when net Promoter Score (NPS) is a top method for gathering user feedback and measuring customer loyalty. Let’s look at what some of these NPS survey tools are and their pros and cons so you can find the best fit for your company.

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Userpilot

APRIL 6, 2023

In-app feedback is one of the most insightful and relevant types of data you can collect as a product marketer, while also being the cheapest. So in this post, we’re giving away all our tactics for collecting in-app feedback and sharing the tools you can use to make the most out of it without coding.

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Userpilot

APRIL 21, 2021

Put simply, good product marketing software helps your SaaS solve two fundamental problems: Build a product that users love on the basis of customer feedback Acquire and retain users of that product. But how do you choose good product marketing software? What is product marketing?

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Userpilot

APRIL 25, 2024

Marketing research is essentially a method utilized by companies to collect valuable information regarding their target market. Through the common practice of conducting market research, companies gather essential information that enables them to make informed decisions and develop products that resonate with consumers.

Research Software 52

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Userpilot

APRIL 24, 2024

Usability testing is an invaluable resource for UX researchers…but only if you’re able to recruit participants in the first place. This is a problem that our own UX researcher at Userpilot, Lisa, faced when she tried recruiting participants the traditional way. What’s the business impact of this challenge for SaaS teams?

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Userpilot

APRIL 7, 2024

SaaS product management is about understanding user pain points, crafting features that solve real problems, and constantly improving the user experience. The approach to managing SaaS products is entirely different from traditional on-premise software. Develop the product roadmap. Problem-solving mindset.

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Userpilot

JULY 27, 2023

Confused about trying to understand SaaS roles? SaaS companies have many moving parts, and it can be difficult to determine who does what. In this article, we’ve outlined the major roles that move the needle in terms of product growth alongside their KPIs and current salary ranges. What is a SaaS business model?

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Userpilot

APRIL 7, 2023

What are the different types of B2B customer insights for SaaS businesses? When your product is catering to other businesses, it can be difficult for sales reps and other teams to understand the needs and experiences of the clients, especially if the client company sells multiple products. Their challenges and pain points.

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Userpilot

APRIL 6, 2023

In-app feedback is one of the most insightful and relevant types of data you can collect as a product marketer, while also being the cheapest. So in this post, we’re giving away all our tactics for collecting in-app feedback and sharing the tools you can use to make the most out of it without coding.

Feedback Software 52

Feedback Software Analytic Tools Research Software Data Visualization 52

Userpilot

MAY 20, 2024

TL;DR Kompassify is a cloud-based, no-code client onboarding tool for small and midsize businesses. The no-code approach makes it great for non-technical teams to do product tours, checklists, walkthroughs, progress tracking, and real-time analytics. Let’s dive in!

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Userpilot

MARCH 9, 2023

Before you rush into creating a product thinking people will love it, it pays to perform a product-market fit analysis. You want to be sure there is a demand for your product, so you don’t have to suffer the embarrassment of a massive flop. What is product-market fit?

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Userpilot

MAY 8, 2023

While product growth may seem as simple as “attract customers to your Software-as-a-Service solution” there are countless SaaS challenges and customer issues that you’ll need to overcome along the way. Why do SaaS companies face challenges?

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Analytic Tools Research Software Data Visualization Onboarding KPIs 91

Intercom, Inc.

DECEMBER 12, 2018

Known as the Martech 5000 — nicknamed after the 5,000 companies that were competing in the global marketing technology space in 2017, it’s said to be the most frequently shared slide of all time. The reasons for this growth – high-velocity economics of software innovation, the migration of money from old media to new media, etc.

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Userpilot

FEBRUARY 3, 2023

Effective customer analysis is the key to business success. From marketing campaigns to onboarding programs, catering your product experiences to your customers improves satisfaction and retention rates. Let’s take a closer look at what customer analysis is, its benefits, and how to get started.

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Userpilot

OCTOBER 16, 2023

Like any form of analytics, product marketing analytics is all about capturing key data and optimizing the customer experience using that data. Unlike marketing analytics which focuses on replicating marketing successes, product analytics focuses on improving the product.

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Userpilot

MARCH 28, 2024

It also explores different kinds of user data analysis, shows you how to conduct it, and introduces a few product analytics tools with the necessary functionality. TL;DR User analytics is a user research methodology. It involves collecting data about user interactions with the product and analyzing it for patterns.

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Userpilot

APRIL 19, 2024

Looking for the best way to do market research? From framing your initial question to extracting valuable customer insights, we’ll walk you through the lean market research process step-by-step. Get ready to empower your decisions with real-world market intelligence. Why should you do market research?

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Userpilot

JUNE 29, 2022

How many customer segmentation tools are out there? Then how do you determine the best one for customer segmentation analysis to uncover product growth opportunities? Here, we have listed a few popular customer segmentation software options and described their pros and cons. What is a customer segmentation tool?

Analytic Tools 91

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Userpilot

MARCH 4, 2021

Are you looking for customer feedback software for your SaaS business? We’ve compiled this list of the best customer feedback tools and sorted them by the key business criteria you’ll need to consider when making your decision. What is Customer Feedback Software? Why is Having Customer Feedback Software Important?

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Userpilot

JANUARY 17, 2024

Scaling SaaS is not for the faint of heart. Scaling involves finding the right timing, understanding customer psychology, and making critical decisions to drive product-led growth. This guide explores 15 practical strategies you can adopt when scaling your SaaS business. Optimizing your marketing strategy to cut costs.

Feedback Software 90

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Userpilot

APRIL 29, 2024

A market segmentation survey is a market research tool. Userpilot is a product growth platform with advanced segmentation features. You can segment your customers based on their feedback responses as well as in-app behavior. To ensure that marketing efforts are appropriately targeted.

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Userpilot

SEPTEMBER 14, 2023

We also look at the levels of seniority among product managers as well as the skills they need to lead successful teams and build products that delight customers. TL;DR A product manager oversees the entire software product development cycle, from discovery to launch and beyond. Managing the product roadmap.

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Userpilot

JULY 14, 2023

We also look at: Different types of analyses to include in your framework How to develop a product analytics framework And, the best product analytics tools. Implementing a product analytics framework enables data-driven decision-making, leading to higher customer satisfaction, loyalty, and retention.

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The Product HQ

APRIL 20, 2024

Looking to become a SaaS product manager? The need for SaaS product managers is skyrocketing with each passing year. More and more businesses develop Software as a Service (SaaS) products to remain relevant in their respective markets and grow their income streams. Let’s dive right in.

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The Product Coalition

NOVEMBER 29, 2022

In 2023, more web-based businesses will be opting to develop mobile apps to build a loyal customer base, uncover more valuable user insights, and facilitate a more seamless user journey. Screen size and usability When creating an app, screen size dictates everything. Below are a few notable trends in mobile design before we move on.

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Userpilot

AUGUST 29, 2023

Product management is equal parts art and science – and it’s vital to the success of your SaaS. While the product manager’s role may differ from one organization to the next, they will still work with dedicated product owners, engineering and design teams, data analysts, and product marketing managers.

Data Visualization 90

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Userpilot

OCTOBER 20, 2023

Getting user feedback is a crucial step of the market research process. However, sentiment analysis takes things a step further to get a clearer view of your brand reputation in the eyes of multiple customer segments. What is sentiment analysis? Why should you perform sentiment analysis?

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Userpilot

NOVEMBER 28, 2023

What GTM metrics should you track as a product marketer? On your way to building a go-to-market strategy to launch a new product, you might wonder the former question a lot. GTM metrics are pieces of data or indicators that help product marketers like you keep track of the success of their strategy.

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Userpilot

JUNE 3, 2022

Trying to find the best product marketing resources for 2022? As the market gets more competitive, SaaS companies are increasingly relying on product-led marketing strategies to gain traction. We’ve compiled a list of the best resources to get you started – from tools and blogs to courses.

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Userpilot

FEBRUARY 25, 2024

In the article, we show you how to identify and reduce customer friction in your SaaS product to boost product engagement. TL;DR Customer friction is the obstacles that customers face on their journey with the product. Funnel analysis can help you identify the general area where users experience friction.

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Userpilot

SEPTEMBER 28, 2023

While UX professionals say that user experience is vital to business success, most of them aren’t making the most of UX analysis. Companies simply aren’t getting to the heart of their products’ UX, leaving user journeys littered with friction. Here’s a guide on how to use these tools. What does this lead to? Test Usability 2.

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Userpilot

MARCH 11, 2024

Looking for an effective churn analytics tool and wondering if Mixpanel is the best option for your SaaS company? TL;DR Mixpanel is a good choice for churn analytics and it comes with features such as user segmentation analysis, behavioral analytics, user journey mapping, and cohort analysis. Try Userpilot!

Data Visualization 52

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Userpilot

JANUARY 27, 2023

Looking for excellent evaluative research design examples? In this article, we explore various evaluative research methods and best data collection techniques for SaaS product leaders that will help you set up your own research projects. What is evaluative research? If so, you’re in the right place!

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Userpilot

SEPTEMBER 15, 2022

Did you know that customer intelligence (CI) data helps product managers dive deep into the customer journey and truly understand customers ? SaaS companies use CI data to design personalized customer experiences and better customer communications, increasing customer loyalty, retention, and lifetime value. Customer intelligence.

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Userpilot

JULY 26, 2022

Are you thinking about using qualitative feedback to gauge the success of your SaaS business? While some product managers focus solely on quantitative data, one can argue that qualitative data is just as important because it reveals what customers feel about a SaaS product. You’re not alone. Agree or disagree.

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