Userpilot

MARCH 25, 2024

Product tours are very common in SaaS products. However, not all product tours are created equal: many companies fail to realize their full potential. We also show you a few good product tour software tools. The main role of product tours is to lead users to the Aha! Ready to dive in?

Analytic Tools 52

Analytic Tools Feedback Software Data Visualization Reporting Tools 52

Userpilot

APRIL 29, 2024

A market segmentation survey is a market research tool. Customer segmentation enables teams to better understand customer needs and pain points and deliver personalized product experiences t o accommodate them. This improves satisfaction, retention, and brand loyalty , and improves the performance of marketing strategies.

Analytic Tools 84

Analytic Tools Research Software Feedback Software Product Research 84

Userpilot

APRIL 6, 2023

In-app feedback is one of the most insightful and relevant types of data you can collect as a product marketer, while also being the cheapest. So in this post, we’re giving away all our tactics for collecting in-app feedback and sharing the tools you can use to make the most out of it without coding.

Feedback Software 72

Feedback Software Analytic Tools Research Software Data Visualization 72

Userpilot

MAY 8, 2023

While product growth may seem as simple as “attract customers to your Software-as-a-Service solution” there are countless SaaS challenges and customer issues that you’ll need to overcome along the way. Why do SaaS companies face challenges?

Analytic Tools 93

Analytic Tools Research Software Data Visualization Onboarding KPIs 93

Userpilot

APRIL 21, 2021

Put simply, good product marketing software helps your SaaS solve two fundamental problems: Build a product that users love on the basis of customer feedback Acquire and retain users of that product. But how do you choose good product marketing software? What is product marketing?

Analytic Tools 53

Analytic Tools Feedback Software Research Software Customer Communications 53

Userpilot

JUNE 11, 2021

SaaS businesses thrive on data. This is where analytics software comes in. Analytics tools help SaaS businesses generate actionable insights from the data they collect, which then fuels their decisions. What types of Analytics software does every SaaS business need? Table of Contents.

Analytic Tools 52

Analytic Tools Feedback Software Data Visualization Reporting Tools 52

Userpilot

MARCH 8, 2022

What is user analytics, and how can it help you drive product growth ? User analytics provides actionable insights into user behavior. This allows you to see what different segments of your customers are doing in your product and why they behave that way. What is user analytics in SaaS?

Analytic Tools 93

Analytic Tools Data Visualization Onboarding KPIs Customer Experience 93

Userpilot

APRIL 7, 2023

What are the different types of B2B customer insights for SaaS businesses? When your product is catering to other businesses, it can be difficult for sales reps and other teams to understand the needs and experiences of the clients, especially if the client company sells multiple products. User persona example: Product Manager.

Data Visualization 86

Data Visualization Analytic Tools Feedback Software Research Software 86

Userpilot

SEPTEMBER 5, 2021

Are you looking for the best strategies on how to market software products? Marketing software products can be challenging with the abundance of tools out there saying they do everything for everyone. How is marketing for software products different? Let's get started.

Feedback Software 88

Feedback Software Analytic Tools Research Software Software Review 88

Userpilot

APRIL 6, 2023

In-app feedback is one of the most insightful and relevant types of data you can collect as a product marketer, while also being the cheapest. So in this post, we’re giving away all our tactics for collecting in-app feedback and sharing the tools you can use to make the most out of it without coding.

Feedback Software 52

Feedback Software Analytic Tools Research Software Data Visualization 52

Userpilot

OCTOBER 15, 2023

Marketing your SaaS is a complex task involving many roles, one being a growth marketer. But you may be thinking, what exactly is the role of a growth marketer, and how do they help grow your product ? The structure of a growth marketing team depends on the size and needs of your company.

Analytic Tools 97

Analytic Tools Feedback Software Data Visualization User Testing 97

Userpilot

SEPTEMBER 22, 2021

Why do you track online engagement for your SaaS app? Because it helps you understand how customers are interacting with your brand across all departments and stages of the user journey. To do that, you need the best engagement tools. In addition to that, we will analyze some of the best engagement platforms available.

Analytic Tools 89

Analytic Tools Feedback Software Data Visualization Reporting Tools 89

Userpilot

SEPTEMBER 5, 2021

Are you looking for the best strategies on how to market software products? Marketing software products can be challenging with the abundance of tools out there saying they do everything for everyone. How is marketing for software products different? Let's get started.

Feedback Software 52

Feedback Software Analytic Tools Research Software Software Review 52

Userpilot

SEPTEMBER 5, 2021

Are you looking for the best strategies on how to market software products? Marketing software products can be challenging with the abundance of tools out there saying they do everything for everyone. How is marketing for software products different? Let's get started.

Feedback Software 52

Feedback Software Analytic Tools Research Software Software Review 52

Userpilot

APRIL 25, 2024

Exploratory research is one of the initial steps in the marketing research process. If you are seeking insight into how marketing research can influence the trajectory of your SaaS, then you have come to the right place! For SaaS product managers, market research, including competitive analysis, is crucial.

Research Software 52

Research Software User Testing Data Visualization Market Research 52

Userpilot

MAY 2, 2024

Identify the happy paths of power users through analytics and replicate them for new customers. Offer personalized product demos to help trial users experience the full value. Collect user feedback regularly through in-app surveys to identify improvement areas. Monitor user sentiment through in-app NPS surveys.

Data Visualization 87

Data Visualization User Testing Customer Feedback Analytic Tools 87

Userpilot

JUNE 3, 2022

Trying to find the best product marketing resources for 2022? As the market gets more competitive, SaaS companies are increasingly relying on product-led marketing strategies to gain traction. We’ve compiled a list of the best resources to get you started – from tools and blogs to courses.

Research Software 88

Research Software Analytic Tools Feedback Software Data Visualization 88

Userpilot

OCTOBER 20, 2023

However, sentiment analysis takes things a step further to get a clearer view of your brand reputation in the eyes of multiple customer segments. TL;DR Sentiment analysis helps you monitor the opinions, emotions, and feelings (sentiment) of customers towards your product or brand. What is sentiment analysis?

Data Visualization 52

Data Visualization Analytic Tools Feedback Software Customer Satisfaction 52

Userpilot

SEPTEMBER 18, 2023

The Product Marketing vs Growth Marketing discussion isn't just about specific tasks and to-do lists, but about how they cultivate product growth to achieve business objectives. Well, let's understand the unique roles of PM and GM in the context of SaaS businesses. What is product marketing?

Analytic Tools 52

Analytic Tools Research Software User Testing Feedback Software 52

Userpilot

DECEMBER 21, 2022

Wondering which product analytics metrics you should track and improve to increase your product growth ? You must select the right product analytics metrics to serve as KPIs (Key Performance Indicators) for your product development process. What is Product Analytics? But how to do it right?

Analytic Tools 91

Analytic Tools Onboarding KPIs Data Visualization Embedded Analytics 91

Userpilot

JANUARY 14, 2022

Are you using user engagement analytics to measure the success of your SaaS product? User engagement is how users interact with your product, website, or app. Users are more likely to become long-term, loyal customers and brand advocates with more positive interactions. What is user engagement analytics?

Analytic Tools 90

Analytic Tools Data Visualization Feedback Software Customer Feedback 90

Userpilot

OCTOBER 20, 2022

The Net Promoter Score (NPS) is one of the most critical SaaS metrics as it measures user sentiment over time. NPS is crucial for SaaS businesses because it helps you track user sentiment , find areas of improvement and optimize the user journey. The average NPS is 31 for SaaS businesses. Why is NPS crucial for SaaS companies?

Feedback Software 93

Feedback Software Analytic Tools Research Software User Testing 93

Userpilot

FEBRUARY 20, 2024

Targeted email marketing is the secret ingredient that every SaaS needs in order to make email an effective channel But how can you implement it in a way that improves product engagement and drives business growth? Etsy uses psychographic segmentation to send tailored product recommendations based on the user’s interests.

Analytic Tools 83

Analytic Tools Feedback Software Data Visualization User Testing 83

Userpilot

JULY 17, 2023

Do you want to learn how to use data analytics to improve customer experience? Many SaaS founders agree that customer insights are a key driver of product growth. In this guide, we’re going to show you how to use data analytics to improve the customer experience! What is data analytics for customer experience?

Data Visualization 93

Data Visualization Customer Experience Analytic Tools Customer Feedback 93

Userpilot

MAY 1, 2024

The product management team is primarily responsible for owning the product experience but is supported by the engineering, marketing, and customer success departments. In most SaaS companies, the product management team includes product managers, product marketers , and UX designers.

Customer Experience 82

Customer Experience Feedback Software Analytic Tools Product Research 82

Userpilot

JULY 15, 2022

The dark funnel exists because third-party content platforms, social media channels, and offline conversations can neither be tracked nor controlled by conventional marketing systems. Make use of branded conference swag to promote your company at conferences and raise positive awareness. What is the dark funnel in SaaS?

Analytic Tools 89

Analytic Tools Research Software Feedback Software Data Visualization 89

Userpilot

SEPTEMBER 21, 2022

Designing your customer feedback form the right way lets you collect better data that can help improve your product. Best practices: Collect feedback intentionally and contextually using in-app feedback surveys. Feedback surveys for collecting product feedback. What is a product feedback form?

Feedback Software 87

Feedback Software User Testing Customer Feedback Analytic Tools 87

Userpilot

JULY 5, 2022

Breakthrough, disruptive or radical innovation are all more dramatic and often involve challenging the existing business model or introducing completely new technology. Small but regular improvements are a more reliable way to achieve product-market fit. Disruptive innovation is what many SaaS startups aspire to.

Feedback Software 93

Feedback Software Analytic Tools Research Software Product Research 93

Userpilot

JUNE 12, 2023

Marketing surveys let you understand brand perception, analyze customer sentiment , and identify improvement areas. We’ll also show you tools that will simplify everything. Typeform – best for long-form market research surveys. What are marketing surveys? Marketing survey templates in Userpilot.

Data Visualization 76

Data Visualization Product Research Research Software Analytic Tools 76

Userpilot

FEBRUARY 4, 2023

Wondering how you can make the most of your growth analytics to boost average revenue per user, and retention, and drive product growth ? In this article, we cover everything you need to know about growth analytics: How to perform a growth analysis using an easy five-step process. What are growth analytics?

Analytic Tools 92

Analytic Tools Data Visualization Customer Experience User Testing 92

Userpilot

FEBRUARY 22, 2024

Its goal is to ensure customers are satisfied with a company's products and services, become repeat buyers, and not switch to a competitor. Why is retaining customers important in SaaS? When customers are engaged, they are more likely to renew their subscriptions and try new products.

Analytic Tools 52

Analytic Tools Feedback Software Research Software User Testing 52

Userpilot

FEBRUARY 25, 2024

In the article, we show you how to identify and reduce customer friction in your SaaS product to boost product engagement. TL;DR Customer friction is the obstacles that customers face on their journey with the product. Want to learn how Userpilot can help your SaaS combat customer friction? Fear not, though!

Data Visualization 82

Data Visualization Analytic Tools Research Software User Friction 82

Userpilot

NOVEMBER 28, 2022

This article shows the common reasons for churn, outlines ten ways to get your users back, and the right engagement software to use. A churned customer is someone who stopped using your product after a while. A high churn rate leads to low customer lifetime value and a negative brand image. Unresponsive customer support.

Feedback Software 89

Feedback Software Analytic Tools User Friction Customer Feedback 89

Userpilot

JULY 13, 2021

Most SaaS businesses recognize that interactive walkthroughs are a helpful onboarding tool , but few use them correctly. Too often, they are conflated with product tours , leaving the customer confused as to why they are being shown features they don’t need. The best walkthrough software on the market is Userpilot.

Analytic Tools 98

Analytic Tools Onboarding KPIs Customer Experience Data Visualization 98

Userpilot

MARCH 14, 2023

How do you boost your freemium conversion rate and accelerate your SaaS growth? With freemium , companies are able to increase their brand awareness and grow their customer base at a low cost. This allows them to collect usage data and customer feedback to improve the product. However, this depends on your product and sector.

Feedback Software 93

Feedback Software Analytic Tools User Testing Data Visualization 93

Userpilot

APRIL 20, 2021

Tracking user journey analytics is a big part of every product manager or marketer’s job. But tracking user analytics data across the user journey , and leveraging it to drive growth, are two separate things. When it comes to software products, we must rely on user analytics. Source: fullstory.com.

Analytic Tools 98

Analytic Tools Data Visualization Feedback Software User Testing 98

Userpilot

FEBRUARY 3, 2023

Then, collect direct customer feedback with in-app surveys. Leverage product analytics to do a customer behavior analysis and get a better understanding of how customers interact with your product. The two top customer analysis tools of our choice are Semrush and Userpilot.

Analytic Tools 93

Analytic Tools User Testing Research Software Feedback Software 93